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Make Sure Your Online Marketing Accounts for Seasonal Boosts

Online marketing is a complicated field. There’s a lot of factors that can influence how well potential customers respond to your efforts. In this post, we will explore one topic that doesn’t get much attention: seasonal demand. How willing your audience is to make a purchases changes a lot during the course of a year.

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What Your Business Needs for Hyperlocal Marketing

What’s the best way to kill your business? In 2017, the answer to that question is to ignore the growing connection between mobile users and the searches they conduct prior to purchase. Need some numbers? As much as 82 percent of consumers research a product or service immediately prior to purchase, often while en route

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CTR

Why You Need to Target High CTR Keywords

Traffic generation for a website is easier when you’re targeting the right keywords. Finding the right keywords is always a balancing act of cost versus effectiveness. Clients always want to know how to select the right keywords to maximize traffic while limiting their cost. Optimizing for click-through rate (CTR) varies depending on whether you’re focusing

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Simple Tricks to Optimize Your Local SEO for Voice Search

I used to be someone who dutifully entered everything into Google’s search box when I needed information. However, I’m using my smartphone more and more to execute voice searches. It turns out I’m not alone. According to Comsource, 50% of all searches will be by voice by the year 2020. More voice searches means that more

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