google ranking

writing effective meta descriptions

Writing Effective Meta Descriptions

Meta descriptions are deemed extremely critical for search engine optimization as it helps Google or any other search engine to understand what the page is about. When done correctly, meta descriptions can encourage people to click through from the SERP or search engine result pages, leading to increased CTR or click-through rates. Writing the best […]

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What are Google Featured Snippets?

Digital marketing has an ever-changing landscape, and a small business’s success relies heavily on its website’s Google ranking. Creating a dedicated web page that ranks well can be a challenge, and not just because the competition is fierce. Business owners, web admins, and SEO strategists must keep up on the latest Google features to stay

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