Google Search

What are Google Featured Snippets?

Digital marketing has an ever-changing landscape, and a small business’s success relies heavily on its website’s Google ranking. Creating a dedicated web page that ranks well can be a challenge, and not just because the competition is fierce. Business owners, web admins, and SEO strategists must keep up on the latest Google features to stay …

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Google is Judging You, So What’s Next?

When it comes to Google’s algorithms for their search engine there’s a definite air of secrecy. The elephant in the room includes Google’s newest announcement regarding their algorithm. Google Panda, an algorithm designed specifically to combat the growing spam concern online, will now be part of their “core algorithm”. Google insists that nothing will change …

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Is Google Skewing Search Results?

According to a recent study conducted by Harvard Business School professors in conjunction with Yelp’s data science team, Google isn’t playing fair. Apparently, the researchers claim, Google is using its OneBox feature to skew its local search results in favor of Google-created content. This means more traffic for Google, a worsened experience for customers and …

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Are You Forgetting About This Crucial Google Update?

With Google constantly changing and updating its algorithm, it should come as no surprise that webmasters are always on the lookout for the latest SEO news . After all, many strategies that were effective years–or even months–ago are no longer relevant. Webmasters need up-to-date information and the more recent, the better. Staying up-to-date on the …

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