keywords

3 Simple Tips For Your Google Ads Campaign

3 Simple Tips For Your Google Ads Campaign

Google Ads is a robust PPC platform on the internet. With over four billion worldwide Google users, the platform holds multidimensional possibilities for brands to increase their awareness, outrank competitors, and wisely reach out to more targeted customers. A well-executed Google ads campaign is crucial to a brand’s overall bottom line. Google ads are the

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CTR

Why You Need to Target High CTR Keywords

Traffic generation for a website is easier when you’re targeting the right keywords. Finding the right keywords is always a balancing act of cost versus effectiveness. Clients always want to know how to select the right keywords to maximize traffic while limiting their cost. Optimizing for click-through rate (CTR) varies depending on whether you’re focusing

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