SEO strategies

How Google’s Handling of Keywords Affects Your SEO

Any digital marketer will tell you that Google influences everything they do. When Google makes a change to their algorithm, their software, or their programs, that means digital marketers across the world shift their strategies to best accommodate the new changes. That also means that digital marketers need to always be on top of the

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Monetizing Your SEO: Getting a Return on Investment

Setting a Budget How do you construct a SEO budget without knowing projected costs? Is it even possible to calculate a return on investment with accuracy? People shop online. They watch TV shows. They even order takeout online. Consumers are spending millions of dollars online. Customers find businesses through search engine queries, yet budgeting for

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