Content is still king on the web, and the quality of that content determines whether a brand succeeds or fails. Good content will get attention from visitors, which leads to sharing, clicks and sales. Conversely, recycled content will kill any momentum the brand has built while driving away traffic and damaging its reputation. The primary goal is posting high-quality blog content on any day at any time. Staying fresh and original is not easy, even for experienced marketers. Phoenix SEO marketing offers the following tips for producing original and engaging content.
Build a Creation Process
The first step is building a process for content creation. Whether this is done internally or through a collaboration with a group or agency, having a workable structure in place ensures that everyone is on the same page. Assign drafting, editing and publishing tasks to the right people. Get others together for ideation and brainstorming. Find an author to write the content, edit it and optimize it for SEO. When everyone works as part of a larger process, the result speaks for itself. This strategy also allows for personal accountability if something goes wrong.
Use Resources Well
The biggest challenge of creating large amounts of content is tracking what has been done, by whom, at what time and for what reason. In addition, the insights obtained from interactions and feedback must be used to focus on topics that are important for the target audience and to avoid gaps and duplication in the publishing process. Using a spreadsheet or a project management tool keeps everything in order.
Follow a Publishing Calendar
Each month, the team should get together and plan the execution of content for that time period. Discussing post timing, medium, keywords and SEO maintains clarity and helps the team to reach its goals. Mapping out all upcoming content with Phoenix SEO marketing keeps pieces relevant and timely. Each team member knows exactly what needs to be accomplished.
Be Consistent
Posting a few good articles does not keep a blog going for long. Fresh content needs to be posted on a consistent schedule because it improves rank and boosts awareness about the brand and what it does. This leads to more site visits and clicks, and people will return to the blog if they always have something new to read. Try to post at least once per day. This goes for all of the social media platforms as well.
Proofread Every Piece
The most insightful and groundbreaking content in the world is easily ruined by glaring errors in spelling and grammar, which are often noticed by readers. If there is not an in-house editor available, run each piece through a service like Grammarly to ensure the content is perfect before publishing. This applies to emails and social media posts as well. They are much shorter in length, which makes errors stand out even more.
Use Strong Writers
Quality content requires strong writing skills. It is best practice to delegate writing to one person or a group to keep projects organized. This utilizes talent efficiently while freeing up the rest of the team to attend to other important tasks. It also keeps the tone of each piece consistent, which is crucial to building a brand and making it more recognizable out in the world.
The Internet Marketing Team is staffed by professionals in Phoenix SEO marketing that helps businesses reach their full potential in content creation. Visit the website or call 888-518-3718 to learn more about the service.