One of the main components to successful SEO is optimizing image data or EXIF data. When you upload any photos to your Google My Business (GMB) profile, you need to rename the image before doing so. This is inherent data that Google uses to rank your profile for certain keywords, which is why it’s so […]
One of those common topics that always comes up for SEO marketers is the importance of backlinks. Your linking strategy still matters in 2020. SEMrush conducted a study of 600,000 keywords and found that links are a top ranking signal. In fact, our own agency has helped clients with SEO through white hat linking strategies […]
Did you know that 4 out of 5 customers found local services through search engines? Most of these are smartphone users looking for nearby businesses. What are they searching for? Hopefully, your business! Local SEO refers to any techniques to put your business in front of nearby searchers. These are individuals who want to find […]
Everyone uses Google Maps, but businesses need to also use this tool for marketing. Once optimized, your business will be easier to find, which makes it one of the most useful tools that Google offers. When someone performs a search for keywords related to your business, your listing should be the first to pop up. […]
What does the future hold for businesses advertising on Google? In the past couple of years, audience targeting, AI, and automation created a wave of ads that followed AI-selected customers from site to site as they browsed online. Today’s advertisers have to be smarter than these tools being offered because results are not always as […]
Social media is used for many different reasons. While many use the platforms to share thoughts and stay in touch with family and friends, businesses utilize its wide reach and high indexing to boost their brand names. Any business that wants to promote its content should use social media to gain fans and customers. The […]
A small business requires marketing to reach its full potential. Without the promotion of good and services, sales fall flat and the company fails. In the past, there were not many methods and mediums to promote a brand. The internet brought more channels for mass marketing and audience connection. The internet marketing Phoenix relies on […]
Companies and brands are turning to social media marketing to reach their target audiences more easily. The old methods of marketing from times past are no longer effective and are being replaced by innovative digital solutions. Using social media helps businesses gain traction in their respective niches while spending less money. The Instagram platform has […]
While getting a site indexed is the goal of most webmasters, there are times when Google should stay away from certain content, such as copyrighted material that was used accidentally or sections for internal use only. There are several ways to get pages removed from indexing, but they do not work quickly. Doing proper Google […]
One of the most important aspects of local SEO for a business is ensuring visibility through Google maps. This not only allows the company to be easily found within its community, it increases marketing opportunities that lead to more sales. The following outlines how to rank higher on Google Maps 2019. Business Listings A business […]
The most important part of starting a business website is choosing the right domain name. With so many top-level domain (TLD) options to choose from, the process is complex and often confusing. The following offers advice on how to buy SEO domains. The Difference Between TLD and SLD A TLD is always to the right […]
In the modern web era, a site needs to be as functional as it is attractive. User experience (UX) is what makes or breaks an online presence. Google now considers UX as a ranking factor, and bad UX often has a negative impact on indexing. The main goal of any business website is to increase […]
One of the most important decisions for a business is how much to spend on its digital marketing efforts. Most companies start at a disadvantage and must catch up to the competition. Marketing tactics should always work in the favor of a business and not against it, which is why hiring the Internet Marketing Phoenix […]
When attempting to hire an SEO internet marketing company, the number one question a lot of folks have is “How long will it take me to rank on the first page of Google?”. The truth of the matter is that it is difficult to give an exact answer. There are numerous amounts of factors that […]
Content is still king on the web, and the quality of that content determines whether a brand succeeds or fails. Good content will get attention from visitors, which leads to sharing, clicks and sales. Conversely, recycled content will kill any momentum the brand has built while driving away traffic and damaging its reputation. The primary […]
Digital marketing continues to grow in significance and popularity. This is because it is easy to begin as a freelancer and quickly become a respected expert. Many digital marketers start Phoenix SEO agencies of their own within two years and become entrepreneurs. Even those who are already on the road to success did not get […]
Building customer relationships is the foundation of good business. In today’s digital world, this is challenging because many people shop from home, making face-to-face interactions impossible. Companies must align themselves to where their customers are and connect with them directly there. These days, that is social media. The following outlines five ways a business can […]
Your business website is the face of your company and is where you are found online. In order to bring in traffic and potential customers, your site needs to be indexed well by Google with the help of a SEO company Scottsdale. Indexing means that Google knows about your site and has added it to […]
One of the most important components of any business is marketing. Knowing where to begin is challenging and difficult if a company does not know its audience or which method works best. The following 10 strategies from Phoenix SEO are proven to help a business improve its performance, retain its current customers and attract new […]
A business-to-business (B2B) company does not serve customers itself, but it does work for a company that has a customer base. Despite being one step removed, the client’s customers are the basis of every decision it makes. Forming an understanding of what those customers need helps the B2B company best serve its client and introduce […]
LinkedIn is a large social platform for both businesses and those seeking jobs. The site receives 194 million visitors each month, and this alone can make it difficult for clients and customers to find your company. Since there are so many companies on LinkedIn, how can you make yours stand out in the crowd? A […]
As a business owner, you have completed your research and planned your content strategy with an SEO consultant Phoenix, and now you are ready to write. As you progress, keep these six steps in mind to ensure your content appeals to search engines and receives an optimal ranking. 1. Create a Catchy Title That Utilizes […]
Facebook Ads is an excellent platform for promoting a business or brand, although it is complex and can intimidate some users. While there are many options, getting more familiar with the program makes setting up and executing ad campaigns very easy and fast. The following guidelines will help. Create a Strategy Having a strategy is […]
The most common challenge for new webmasters is getting sites indexed. There are millions of websites filled with content on the internet, and proper search engine optimization conducted by a Phoenix SEO company is the key to getting noticed. Learning SEO is not difficult, and applying a few basics makes a site stand out in […]
Google algorithms are constantly changing, and high-quality content gets the best rankings. The link-building tactics of old have been replaced by the power of user experience, especially through the use of video. While video is treated differently than text by Google, it provides a meaningful search engine optimization (SEO) impact. A good Phoenix SEO Firm […]
