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SEO Trends for 2017

People live in an era where it is possible to use several options to access information and make critical buying decisions online. Most of these options are constantly changing day in day out. Therefore, it is important for businesses to keep up with these changes. In 2016, we saw a lot of changes in SEO […]

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How to SEO for Digital Assistants

With digital personal assistants, including offerings such as Google Home and the Amazon Echo, becoming more common, a new challenge is beginning to emerge for people in the SEO industry. These assistants conduct web searches like any other device, but unlike computers or mobile systems, there isn’t a brutal competition to make it to the […]

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SEO on a Budget Works Over Time

Search Engine Optimization and Budget Limitations Search engine optimization (SEO) is a necessary component of success in the digital age. If you want to market your business on the Internet, SEO practices should be a priority for you. Budgeting for SEO can often be highly intimidating to business owners. Efficient and effective SEO strategies can […]

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How to Rank for Local Search Today

Having the right SEO strategy is important for any business, but it is especially crucial for small businesses. Local businesses must appeal to people in their service area, emphasizing the importance of local search marketing. However, to ensure your business ranks for local search, you will need to create a specific SEO strategy. How is a local […]

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The New Penguin Focuses On Links

Penguin 4.0 has recently been introduced by Google to further combat web spam. If you’ve seen a drop in your rankings, then that’s a sign that your backlinks have lost their value. That’s also a sign that you need some better links. Here are some factors that determine what’s exactly a good backlink with the […]

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Tackling Duplicate Content for Your SEO

Duplicate content is an issue that can inadvertently affect your website. This can happen even if you aren’t trying to manipulate the search engine results pages by using sneaky blackhat techniques. Let’s discuss some actionable ways you can tackle duplicate content to improve your SEO. What Is Duplicate Content? Google is the ultimate authority on what […]

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Picking the Perfect Domain Name

When you were young, picking the perfect IM name was as simple as slapping your birth year and several “x’s” together and calling it a day. A domain name is little more sophisticated than that. To provide some guidance on the decision, Moz’s Rand Fishkin provides expert advice to avoid choosing poorly. Think About Your Brand One […]

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Easy SEO Hacks for Everyone

Search engine optimization (SEO) is practically a foreign language. If you do not know the first thing about SEO, we compiled a list of a few basic SEO hacks to get you started. Even if you know a few things, you may need some inexpensive tips to help you jumpstart your SEO campaign. How do […]

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Interstitials Could Hurt Your SEO

Google Announces Tighter Control over “Intrusive Interstitials” in 2017 In a recent release, Google announced a crackdown on “intrusive interstitials.” Beginning in January of 2017, Google will place emphasis on using non-intrusive interstitials. It makes sense. If you have ever scrolled through your favorite mobile website, you know how annoying certain ads are. Google knows this too and […]

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How Old Content Can Boost Your SEO

Teaching Old Content New Tricks What do you do with all that old content on your site? What about your evergreen assets? Do you leave your evergreen assets alone or do you try to revamp the content? After publishing, old content becomes forgotten over time. Even the most popular content will eventually fade. The content […]

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Google Maps Revamps Ads

Google Maps may, in fact, be the best invention from Google. Whether walking, driving, or taking public transportation, you can get anywhere with this handy (and free) app. If you are the type to get lost in your own house, Google Maps is your best friend. With over 1 billion downloads, many people use Google […]

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Benefits of WordPress for SEO

WordPress is a content management system solution. Think of it as a tool for your website. Like any useful tool, you should only use something that is well-maintained and designed to fit all your needs. A website is only as good as the tools used to create it. The point of SEO is to strengthen […]

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The Value of Professional SEO Services

Why You Should Leave SEO to the Professionals. If you’ve done any amount of research into search engine optimization (SEO), you have seen the “DIY SEO” claims. SEO is something anyone could do, but that does not mean everyone can do it. The field is always changing. Relying on old SEO knowledge is not a good idea. Likewise, it […]

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Moz Metrics and Their Value

Why Use Moz Metrics? PageRank has gone the way of the Dodo. In its heyday, it was a crutch for SEOs. It became an easy way of determining success and importance of a page. In the world without PageRank, what is the world to do? Luckily, Moz Metrics exists. Moz’s scoring system is, in many […]

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Monetizing Your SEO: Getting a Return on Investment

Setting a Budget How do you construct a SEO budget without knowing projected costs? Is it even possible to calculate a return on investment with accuracy? People shop online. They watch TV shows. They even order takeout online. Consumers are spending millions of dollars online. Customers find businesses through search engine queries, yet budgeting for […]

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Is Your SEO Hosting Secure?

The Benefits of “Jailed” Hosting SEOs never want to admit that their client sites could be in danger. In reality, hackers invent new ways to breakthrough safety precautions and firewalls every day. Even with the best safety precautions and technologies, hackers can still find a way through. Identifying security flaws and potential data breaches are the […]