Dominate E-Commerce SEO to Drive Sales Up

Search Engine Optimization can make or break an e-commerce business. If you don’t have an effective SEO strategy, you’ll get pushed down further into the rankings and begin to lose sales. In the physical world, you can promote your business by becoming an important facet of the community that locals come to know and trust. In […]


How to Adjust to Major Google Algorithm Updates

Having an SEO strategy that complies with Google’s algorithms is crucial for maintaining success with your website. It seems that the second you get your SEO strategy ready and in place, Google adjusts one of their algorithms. It is easy to feel overwhelmed when a major change is made. However, a major change does not […]


How to Rank for Local Search Today

Having the right SEO strategy is important for any business, but it is especially crucial for small businesses. Local businesses must appeal to people in their service area, emphasizing the importance of local search marketing. However, to ensure your business ranks for local search, you will need to create a specific SEO strategy. How is a local […]


Expand Your Horizons With Keyword Research

A keyword expansion campaign should have only one goal – uncover untapped opportunity. Otherwise, you’re wasting time and money. A successful keyword manager, like a gold prospector in the American west, learns to recognize when a vein is tapped out and it’s time to move on to more fertile ground. There might be gold in […]


The New Penguin Focuses On Links

Penguin 4.0 has recently been introduced by Google to further combat web spam. If you’ve seen a drop in your rankings, then that’s a sign that your backlinks have lost their value. That’s also a sign that you need some better links. Here are some factors that determine what’s exactly a good backlink with the […]


The Importance of Making Your Content Linkable

The use of SEO content strategies and the implementation of properly developed content will attract links to your website. Many people may be completely unaware of how much planning and strategizing must go into developing SEO, keyword rich content and developing content that is linkable. One of the first questions should be, what kind of […]


Tackling Duplicate Content for Your SEO

Duplicate content is an issue that can inadvertently affect your website. This can happen even if you aren’t trying to manipulate the search engine results pages by using sneaky blackhat techniques. Let’s discuss some actionable ways you can tackle duplicate content to improve your SEO. What Is Duplicate Content? Google is the ultimate authority on what […]


Is Your Business Getting Filtered Out By Google?

Being visible in Google Local listings is as important as being in the Yellow Pages was back in the 1980’s. Over the last few years, the specific area of focus has become the ever shifting and changing local pack. This listing of businesses in search results highlights the local businesses Google thinks are more relevant […]


Picking the Perfect Domain Name

When you were young, picking the perfect IM name was as simple as slapping your birth year and several “x’s” together and calling it a day. A domain name is little more sophisticated than that. To provide some guidance on the decision, Moz’s Rand Fishkin provides expert advice to avoid choosing poorly. Think About Your Brand One […]


Easy SEO Hacks for Everyone

Search engine optimization (SEO) is practically a foreign language. If you do not know the first thing about SEO, we compiled a list of a few basic SEO hacks to get you started. Even if you know a few things, you may need some inexpensive tips to help you jumpstart your SEO campaign. How do […]


Interstitials Could Hurt Your SEO

Google Announces Tighter Control over “Intrusive Interstitials” in 2017 In a recent release, Google announced a crackdown on “intrusive interstitials.” Beginning in January of 2017, Google will place emphasis on using non-intrusive interstitials. It makes sense. If you have ever scrolled through your favorite mobile website, you know how annoying certain ads are. Google knows this too and […]


How Old Content Can Boost Your SEO

Teaching Old Content New Tricks What do you do with all that old content on your site? What about your evergreen assets? Do you leave your evergreen assets alone or do you try to revamp the content? After publishing, old content becomes forgotten over time. Even the most popular content will eventually fade. The content […]

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Google Maps Revamps Ads

Google Maps may, in fact, be the best invention from Google. Whether walking, driving, or taking public transportation, you can get anywhere with this handy (and free) app. If you are the type to get lost in your own house, Google Maps is your best friend. With over 1 billion downloads, many people use Google […]


Benefits of WordPress for SEO

WordPress is a content management system solution. Think of it as a tool for your website. Like any useful tool, you should only use something that is well-maintained and designed to fit all your needs. A website is only as good as the tools used to create it. The point of SEO is to strengthen […]


The Value of Professional SEO Services

Why You Should Leave SEO to the Professionals. If you’ve done any amount of research into search engine optimization (SEO), you have seen the “DIY SEO” claims. SEO is something anyone could do, but that does not mean everyone can do it. The field is always changing. Relying on old SEO knowledge is not a good idea. Likewise, it […]


Moz Metrics and Their Value

Why Use Moz Metrics? PageRank has gone the way of the Dodo. In its heyday, it was a crutch for SEOs. It became an easy way of determining success and importance of a page. In the world without PageRank, what is the world to do? Luckily, Moz Metrics exists. Moz’s scoring system is, in many […]


Monetizing Your SEO: Getting a Return on Investment

Setting a Budget How do you construct a SEO budget without knowing projected costs? Is it even possible to calculate a return on investment with accuracy? People shop online. They watch TV shows. They even order takeout online. Consumers are spending millions of dollars online. Customers find businesses through search engine queries, yet budgeting for […]


Is Your SEO Hosting Secure?

The Benefits of “Jailed” Hosting SEOs never want to admit that their client sites could be in danger. In reality, hackers invent new ways to breakthrough safety precautions and firewalls every day. Even with the best safety precautions and technologies, hackers can still find a way through. Identifying security flaws and potential data breaches are the […]


Are You Misunderstanding SEO Content Performance?

There are numerous ways to measure SEO content performance. Google itself uses dozens of ranking signals to determine the importance and popularity of a site. In your quest to determine just how to best optimize a site for your users, you might be making a few key errors in your analysis. Looking over common data, […]


RankBrain’s AI and How it Effects SEO

RankBrain’s AI and How it Effects SEO Artificial intelligence has come a long way from the old Sci-Fi movies. Artificial intelligence, or AI, is a complicated idea taken in by a complicated company, Google, in an attempt to make human interactions less complicated for search engines to understand. RankBrain, as far as we know, is […]


Search Engine Manipulation vs SEO

If there is a system, there will always be someone looking for a shortcut. It’s second nature to many people, and the Internet is their playground. Since Google first announced the now defunct PageRank years ago, people have sought ways to make their success online in any way they can. Generally, there are two ways […]