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How to Rank for Local Search Today

Having the right SEO strategy is important for any business, but it is especially crucial for small businesses. Local businesses must appeal to people in their service area, emphasizing the importance of local search marketing. However, to ensure your business ranks for local search, you will need to create a specific SEO strategy. How is a local […]

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The New Penguin Focuses On Links

Penguin 4.0 has recently been introduced by Google to further combat web spam. If you’ve seen a drop in your rankings, then that’s a sign that your backlinks have lost their value. That’s also a sign that you need some better links. Here are some factors that determine what’s exactly a good backlink with the […]

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Tackling Duplicate Content for Your SEO

Duplicate content is an issue that can inadvertently affect your website. This can happen even if you aren’t trying to manipulate the search engine results pages by using sneaky blackhat techniques. Let’s discuss some actionable ways you can tackle duplicate content to improve your SEO. What Is Duplicate Content? Google is the ultimate authority on what […]

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Picking the Perfect Domain Name

When you were young, picking the perfect IM name was as simple as slapping your birth year and several “x’s” together and calling it a day. A domain name is little more sophisticated than that. To provide some guidance on the decision, Moz’s Rand Fishkin provides expert advice to avoid choosing poorly. Think About Your Brand One […]

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Interstitials Could Hurt Your SEO

Google Announces Tighter Control over “Intrusive Interstitials” in 2017 In a recent release, Google announced a crackdown on “intrusive interstitials.” Beginning in January of 2017, Google will place emphasis on using non-intrusive interstitials. It makes sense. If you have ever scrolled through your favorite mobile website, you know how annoying certain ads are. Google knows this too and […]

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Is Your SEO Hosting Secure?

The Benefits of “Jailed” Hosting SEOs never want to admit that their client sites could be in danger. In reality, hackers invent new ways to breakthrough safety precautions and firewalls every day. Even with the best safety precautions and technologies, hackers can still find a way through. Identifying security flaws and potential data breaches are the […]

Social Media and Business: Friend or Foe?

Between Facebook, Twitter, Instagram and Pinterest, social media has expanded exponentially in the last five years alone. While it has provided people with ways to keep in touch with old friends, businesses should be taking full advantage. Business are able to target their audiences and expand their brand with the right internet marketing. Like personal […]