SEO

Voice Over Mobile Search Results? What to Expect From Google.

Mobile First Index? Plan for Voice Search There are indications that Google is preparing to change its search experience by prioritizing Voice First over mobile. The index is still favoring mobile, but there are small indications that it is moving to accommodate Google Assistant, Google Home and Google Voice. Going forward, you should think of […]

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Make Sure Your Online Marketing Accounts for Seasonal Boosts

Online marketing is a complicated field. There’s a lot of factors that can influence how well potential customers respond to your efforts. In this post, we will explore one topic that doesn’t get much attention: seasonal demand. How willing your audience is to make a purchases changes a lot during the course of a year.

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CTR

Why You Need to Target High CTR Keywords

Traffic generation for a website is easier when you’re targeting the right keywords. Finding the right keywords is always a balancing act of cost versus effectiveness. Clients always want to know how to select the right keywords to maximize traffic while limiting their cost. Optimizing for click-through rate (CTR) varies depending on whether you’re focusing

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