If your audience engages with your audio content and learns a lot from it, converting it to text would be one sure way to improve your SEO and gain more traffic and conversions.
Audio-to-text technology helps you to convert your audio content into text in the most seamless way possible. There are many reasons why audio-to-text conversion is that secret elixir for skyrocketing your business.
Before we talk about that, you should already have lots of audio content. This includes podcasts, audio tutorials, recorded virtual or physical meetings, videos, and any other content in audio format.
Audio content is usually in-depth, detailed, more explanatory, and has a deeper human connection compared to written content.
However, written content can help you in many other ways.
Audio-to-text technology is a way to repurpose content to either update, edit or emphasize what you’ve said before. The benefits of repurposing content cannot be overemphasized.
Audio-to-text transcription is converting audio files into transcripts in text format. Audio-to-text conversion can be done by manual transcription or with the use of software. Choosing your transcription method depends on the kind of audio you have. If your audio is free from interference and very clear, using software is often the best way to convert audio files to written text. Manual transcription takes a lot of time and would require a higher capital to pay the transcriptionist, especially if the pay is hourly.
Converting your audio to text doesn’t have to be back-breaking. You can do it easily using automated transcription tools. The easiest way is to convert audio recordings to text using Happy Scribe. You’re sure to have a seamless, faster, and more efficient conversion.
There are a lot of ways that audio-to-text technology can help you to maximize your SEO strategy. In this blog, you’ll find out what an SEO strategy is, how to develop one and how audio-to-text might just be that SEO strategy you’ve been looking for.
What is SEO all about?
SEO is the short form for Search engine optimization. It simply refers to the technicalities and processes needed to make search engines rank a website better. When a user types a query on a search engine, the search engine is configured to show results that have the most relevance, authority, and similarity to what the user seeks.
While the process involves lots of backend technicality, the purpose is to improve user experience and project pages or websites that offer solutions to users’ needs. Search engine optimization is divided into on-page and off-page SEO. On-page SEO involves meta descriptions, the right keyword density, content format, and a lot of other great SEO practices.
SEO works primarily with content marketing. With the expansion of the digital world, content marketing has become almost inevitable. Businesses have to leverage content marketing for sustainable growth and conversions.
SEO is the way to make content marketing relevant in the digital world; because what is great content if no one gets to see it? Search engine optimization helps businesses to reach their target audience with their content.
How to develop an SEO strategy
The best way to develop an SEO strategy that is effective is by understanding the user persona and how each part of the business comes together to offer value to those users.
The user persona of a business is a fictional representation of the typical person who needs the services of these businesses. Understanding the user persona helps to decide the SEO strategy to employ. Understanding the user persona would involve asking questions like
- What kind of questions are they asking?
- Where do they go to find the answers
- What kind of content do they prefer?
- What are their demographics?
- What is their typical attention span?
These questions guide your development of an SEO strategy. Content optimization is the next step. It is tailoring your content to incorporate your new SEO strategy and suit your target audience. This is where the audio-to-text technology comes in.
Five ways audio-to-text technology helps you maximize your SEO strategy
Audio-to-text transcription improves website accessibility:
Website accessibility is the ability of your website to be used by a wide range of people irrespective of their disabilities, impaired function, or any other kind of variableness. An accessible website considers people who may have low vision and may not be able to hear or understand a different language. Making your website accessible means that you open up opportunities for more people to view and use your content. Audio-to-text technology makes your website accessible to people who have impaired hearing, use hearing aids, or cannot understand your accent easily. This means that they still have the ability to use your content, and that improves your SEO. Search engines want to give users a great experience, so there is a preference for accessible websites because they are more inclusive. Hence, to maximize your SEO strategy, you should definitely consider transcribing your audio text to written copy.
Enhances your user experience:
User experience is essential for search engine optimization. A lot of users want to get information with a quick skim. A lot of people do not have the time and patience to listen to audio. But a written text? They can just look through and pick out what they want. Also, many users want options regarding how they see your content. This means that offering them a choice between audio and text formats makes them feel like a part of your process and ensures that they are carried along. This increases your customer engagement and enables you to know what format suits your business or audience the most. When you understand your user persona, creating content that suits them and appeals to them the most is easier. Search engines prefer websites with better user experience. It causes a ripple effect because when the first visitors have a great user experience on your site, they can share your website with others, and your page appears more frequently on search engine response pages.
Increases website traffic by ranking for keywords:
Written copy allows you to rank for keywords you want to rank for. This can work in several ways, but the end result is increasing your website traffic. You can research the best keywords that have low competition and high search volumes and put them into your content. When these search engines crawl your content, they show your website to individuals who search for that keyword. Also, with a written copy, you can answer the frequently asked questions of your audience. You can tailor your copy to match your user’s search intent perfectly. Also, audio-to-text technology improves YouTube SEO. Research has shown that there is a higher watch rate when YouTube videos have captions, subtitles, or summaries of timelines. YouTube also works with keywords, and written forms help with that.
More backlinks for your podcast or audio-only channels:
Backlinks are a great way to maximize your SEO strategy. Building backlinks for your brand comprises adding internal links to your content and getting external links from highly visited blogs and websites.
When you convert your audio to text, it is easier to include internal links to other blogs on your website. That way, you’re not just improving the SEO of that blog, but you’re leading people down your sales funnel. With internal links to your other blogs, you improve the SEO of previously written content. Other websites can easily link to your site when they find that your written content explains a topic in their content. People who visit that site would visit your site.
Also, if you have a podcast or a YouTube channel, social media, or any other audio or video-only platform, you can put a link in your written content to that platform. A lot of people who have their podcasts repurposed into show notes and blogs get more podcast views because people who read the texts and want to get a more contextual understanding of the podcast go on to listen to the podcast.
Easier to distribute:
Because audio file formats are usually bulky and require higher storage, a lot of people find it really difficult to share and distribute. Written copies can be distributed as excerpts and links and can even be made into a book, guide, or free resource that can be used for lead generation.
More distribution means more website traffic, as referrals are a fail-safe way to improve website traffic. Whether you have affiliates or content partners, the goal is to take advantage of the referral traffic to your website. Audio-to-text conversion is the best way to do that.
After converting your audio recordings into text, the next thing is to edit, refine and put it out in the best possible form.
If it’s not a verbatim transcription, you may need to make some edits to ensure there are no grammar or spelling errors. If it’s a verbatim transcription, you may need to pay attention to slang, blank expressions, and background noise to ensure that the content is readable and understandable.
You may also need to include keywords, remove irrelevant chatter and make it precise and concise.
When you’re done editing, you’re good to go. You can now publish your content and watch your website visitors double or even triple.
Martins Favour is a content writer for B2B and SaaS brands. She finds a home in weaving worlds out of words. Stories are her life and LinkedIn is her favourite tool.