Google has unveiled their newest change to their interface after testing out the changes for weeks. The billion dollar company announced on February 20 that they will no longer feature paid-for advertisements on the right side of the page. The search engine results page or SERPs will still appear the same except that the advertisements will be rearranged to provide a smoother experience for the user.
Experts have been weighing in while the public has yet to fully react. It is unclear whether the public is completely aware of the changes. There is no telling how successful the advertisements actually are in getting traffic to the web pages. Phoenix SEO experts have been torn on whether the ads are encouraging viewers to click on the links, or if the ads are unnecessary content on the page. It is likely that users are ignoring the ads and opting for the organic search results to find what they are looking for.
Companies, however, still depend on these advertisements to fuel their internet marketing campaigns. Companies that pay for Google Paid Search are still hoping that nothing changes to decrease the value of their expenses.
It doesn’t mean that Google is getting rid of paid-for adverts all together. Rather, Google is restructuring the layout for the infamous Google search engine. Rest assured the page will still feature a list of organic search results as usual. Typically, these results will be topped with three advertisements and one more layer of advertised pages on the bottom of the page.
The right side of the screen will still feature quick informational content, like Wikipedia pages and other quick bits of information. Depending on the topic searched for, the advertisements may be less than four ads per page or arranged differently. For brand searches, a quick Knowledge Graph box will appear to give the user an oversight about the brand. When searching for products, there will be listings of sponsored products either on the right or the top of the search results.
For the consumer, this new change will be a reprieve from a flood of advertisements on the side of their search results. The new format will require the consumer to scroll down farther on their page to find their results.
Companies, on the other hand, fear that having less advertisements on a page could mean that rates per advertisement could increase. Some companies depend on clicks through Google Ads to keep the flow of Internet traffic.
The new move has many SEOs wondering if their content will be pushed down the page to make room for the Ads on top. Although, it could mean that users will scroll past the Ads anyway to find their desired content; thereby, leaving SEO results unaffected.
SEOs and ad companies plan to monitor how the new changes unfold to make sure their numbers remain the same.