seo-basics

Hello webmasters, and internet marketeers! The name is Jamie and I’m a newbie here at Internet Marketing Team posting my first blog 😀

I cannot express how great it is to be a part of such an AWESOME team! I’ve heard customers ask about what they should look at for their “on-page” SEO. So I thought I would share what I’ve learned about On-Site SEO so far. Hopefully you’ll all learn something new that can help with the success of your business!

It is truly amazing how basic on-page SEO can help you rank better in Google.

Often times, webmasters are not getting the best results possible from search engine traffic because they miss out on the basic principles of basic on-page SEO.

Simply put, on-site, or on-page SEO refers to all of the methods that can be used to improve its position in a search engine. Some of these methods can include, keyword placement, quality content, H1 tags, meta tags, and more we can get into later on. If you are a newbie to on-site SEO or are just brushing up, this article provides information about all the methods used in increasing page ranking.

The whole point of your website is to direct a potential customer into buying your product. creating-perfect-event-websitesThe website needs to be user friendly, and must be able to captivate and hold the attention of the viewers. This goes for mobile devices as well. We live, and work in a multi-device world, so finding the information needed should be a painless process on any device, mobile or desktop.

Some websites can be so cumbersome and hard to navigate that the viewer won’t last even a full minute on the site. Learn from other’s mistakes. A visually pleasing site tells your viewers that that you’re serious about your product and you mean business.

Methods

A unique title tag, H1 tags, picture placement, and a well-designed website all go hand in hand in when creating your (visually pleasing) website.  The title tag is the icon and text in the tab above the address bar. The title tag needs to include the name of the business, must have at least one target key word that has been used in the content, and of course, above all, needs to be unique.

 

H1 tags (<h1> </h1>) means header tags. Simply put, this is the large text at the title of the page describing what the content is about. Usually, H1 tags are only a single sentence or less, and used only once. Then, to title the sub categories within the content, H2 and H3 tags -which are sized slightly smaller than H1 tags- are used. Rather than having a huge intimidating block of text, these tags help break up the content into sections, which makes it easier for the viewers to read.

 

Alt tags, or alt attribute, is a text describing an image on the website. These text help Google see what image is displayed, and also, if the image is unable to load properly, or the viewers who have images turned off, the alt tags will show up instead. The idea is, if the viewer can only see the alt tag, they’ll still have a good idea of what the image is of. When creating your own alt tags, make sure to be brief, and be clear. A perfect example of an alt tag can be something like:  <img src=”image.gif” alt=”This is my hamster, Hammy” /> Short, sweet, and you know exactly what the picture is of.

 

There are also many key factors that go into on-site SEO that the people browsing your website won’t be able to see. Meta tags for instance, are hidden words in your website that only the search engine robots read to get a summarized idea of what your site is about. A meta tag can look something like: <meta name=”description” content=”This is your site’s summary”/> Search engines read these to validate if the keywords, and description match the visible content. The “description” is what the customer would see on Google when deciding whether or not to click on your link.meta-description-1

The speed of the website is also a critical part of search engine ranking, no one wants to wait and wait for a page to load. Google Analytics include statistics such as Page Size, Lookup, and Load Time, and delivers a ranking bonus to the speediest site. What are some tips to boost your websites page speed? Having an index is a great way to optimize your database for page speed improvements. Properly formatting and compressing images can save many bytes of data. You could also speed up downloading, parsing, and execution time by compacting JavaScript codes.

A search engine friendly URL structure is another piece of the perfect website puzzle. Simply enough, it makes more sense to both browsers, and search engines to have www.domainname.com/on-site-seo-basics/ than www.domainname.com/index.php?id=1.

Above all, quality content and backlinking are top priority. This is what will get visitors to keep coming back to your website.  Search engines aim to rank the best content, so the website’s content needs to be relative, rich in key words, informative and captivating (and don’t forget grammatically correct!). The same rules still apply since grade school, don’t copy word for word other people’s ideas. And never overuse key words!  Keyword stuffing can cause your website to look spammy, and essentially search engines can ban the web page from search results. Naturally writing about the topic of your page will help keep the content relevant, and backlinks will flow smoothly.

 

Quality backlinks are relative links that are directed towards your website, and help the website build credibility. Outbound links are links on your website that lead to another website relevant to your content, which also help build the website’s credibility.  When you have other websites recommending your own website, trafficGoogle takes note of that, and they see your website as something the users want to visit.

 

On-site SEO is the foundation to your campaign. If you want to succeed as well as you can in on- site SEO, you need to consider much more than just content and keywords, but also buy high pr domains. Brushing up on the basics every once in a while is essential to SEO success, especially because search engine algorithms are constantly changing, and evolving. So there you have it, a relatively in depth description of on-site SEO, and its many methods from Phoenix SEO company.

Article by Jared Sherwood