Google Ads is a robust PPC platform on the internet. With over four billion worldwide Google users, the platform holds multidimensional possibilities for brands to increase their awareness, outrank competitors, and wisely reach out to more targeted customers. A well-executed Google ads campaign is crucial to a brand’s overall bottom line. Google ads are the […]
Most business owners are often seeking the best online marketing campaign to use for their new business ventures or product launches. A company may choose to use SEO, social media marketing, or other options such as the pay-per-click (PPC) option such as Google AdWords. Google Ads is an advertising platform that relies on the pay-per-click […]
Creating the perfect ad copy is essential to attracting your ideal demographic. In a day and age where people are bombarded with advertisements on almost every page they click on, it can be hard to stand out. If you think you have a perfect ad campaign and are not seeing any results, your landing page […]
Website traffic is one of the most important measures of whether your business is successful online or not. When your site is able to attract customers and keep visitors browsing your pages, you know that your design and marketing strategy have been successful. With tools to track web traffic and conversions, you can see important […]
What does the future hold for businesses advertising on Google? In the past couple of years, audience targeting, AI, and automation created a wave of ads that followed AI-selected customers from site to site as they browsed online. Today’s advertisers have to be smarter than these tools being offered because results are not always as […]
Google has unveiled their newest change to their interface after testing out the changes for weeks. The billion dollar company announced on February 20 that they will no longer feature paid-for advertisements on the right side of the page. The search engine results page or SERPs will still appear the same except that the advertisements […]
