keywords

How Google’s Handling of Keywords Affects Your SEO

Any digital marketer will tell you that Google influences everything they do. When Google makes a change to their algorithm, their software, or their programs, that means digital marketers across the world shift their strategies to best accommodate the new changes. That also means that digital marketers need to always be on top of the

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Monetizing Your SEO: Getting a Return on Investment

Setting a Budget How do you construct a SEO budget without knowing projected costs? Is it even possible to calculate a return on investment with accuracy? People shop online. They watch TV shows. They even order takeout online. Consumers are spending millions of dollars online. Customers find businesses through search engine queries, yet budgeting for

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search engine optimization

SEO Tips – Three Ways to Help Your Content Rank When You Don’t Have Many Backlinks

The importance of creating backlinks to your site is pretty well accepted by now. Most website developers with any knowledge of SEO know that links to your site from other reputable sites can significantly help your page to rank with Google. In fact, there is an entire industry built around helping people develop backlinks to

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