Search engine optimization is one of the greatest drivers of unpaid traffic to web pages and websites and enables internet users to avoid undesired search results. SEO is usually incorporated as a strategy in the digital marketing blueprint of many websites to make content searchable and rank higher in search engines. How come my website […]
There’s a good chance you’ve seen some sites ranking higher on Google even when they barely have what you may expect to matter to Google. A lot of it has to do with the Google algorithm. Google uses over 200 ranking factors in their algorithm. However, only a handful matter the most. Google shifts through […]
Here we are again, another end of the year assessment. There’s been considerable changes to the SEO landscape in the past year, but those changes weren’t without warning. Google pushed out major updates to Panda, Payday Loan, and Penguin. They also dropped authorship, added https as a ranking signal, expanded their news link sets, and […]
It wasn’t that long ago that search engine optimization (SEO) consisted pretty much entirely of building links to your site. It didn’t matter where the links came from–more links was always better. Today, however, things have changed. These days, Google doesn’t just consider the number of links pointing to your site; it also considers where […]
