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SEO strategies

chromebus
November 4, 2016  |  By Conor Denton  |  In Blog, Google, SEO

How to Adjust to Major Google Algorithm Updates

Having an SEO strategy that complies with Google’s algorithms is crucial for maintaining success with your website. It seems that the second you get your SEO strategy ready and in place, Google adjusts one of their algorithms. It is easy to feel overwhelmed when a major change is made. However, a major change does not […]

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samesame
September 23, 2016  |  By Conor Denton  |  In Blog, Google, SEO

How Google’s Handling of Keywords Affects Your SEO

Any digital marketer will tell you that Google influences everything they do. When Google makes a change to their algorithm, their software, or their programs, that means digital marketers across the world shift their strategies to best accommodate the new changes. That also means that digital marketers need to always be on top of the […]

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funy
August 12, 2016  |  By Conor Denton  |  In Blog, SEO, Social Marketing

Why You Need to Think Long-Term for Your SEO Campaign

When you are on a diet, the first they say is to set small achievable goals. Short-term results boost the drive for the long haul to the main objective because they are more achievable. The same applies for growing a business and stopping a bad habit. Most experts would say that smaller goals are better […]

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toomuch4U
July 22, 2016  |  By Conor Denton  |  In Blog, SEO, Social Marketing

The Value of Professional SEO Services

Why You Should Leave SEO to the Professionals. If you’ve done any amount of research into search engine optimization (SEO), you have seen the “DIY SEO” claims. SEO is something anyone could do, but that does not mean everyone can do it. The field is always changing. Relying on old SEO knowledge is not a good idea. Likewise, it […]

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mozad
July 16, 2016  |  By Conor Denton  |  In Blog, SEO, SEO Rankings

Moz Metrics and Their Value

Why Use Moz Metrics? PageRank has gone the way of the Dodo. In its heyday, it was a crutch for SEOs. It became an easy way of determining success and importance of a page. In the world without PageRank, what is the world to do? Luckily, Moz Metrics exists. Moz’s scoring system is, in many […]

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JME
July 9, 2016  |  By Conor Denton  |  In Blog, SEO, SEO Rankings

Monetizing Your SEO: Getting a Return on Investment

Setting a Budget How do you construct a SEO budget without knowing projected costs? Is it even possible to calculate a return on investment with accuracy? People shop online. They watch TV shows. They even order takeout online. Consumers are spending millions of dollars online. Customers find businesses through search engine queries, yet budgeting for […]

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brains
April 1, 2016  |  By Conor Denton  |  In Google, SEO, SEO Rankings

RankBrain: What You Need to Know

RankBrain. Like everything else in the ‘Googleverse’, the name of the project is about the only thing that Google is willing to be explicit about. What we do know is that on October 26, 2015, Google announced their plan for the future. I like to think that Google essentially sat down and posited the question, […]

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