When it comes to affordable local SEO solutions, having traffic, readers, and buyers on websites becomes monumental. Working with local SEO experts and SEO web content providers is one of the best ways to get your blogs and websites to show up in the Google search engines. WIthout effective SEO, websites are dead. SEO or […]
Facebook marketing is one of the most influential tools in the modern business world. Since the dawn of digital marketing, social media has stood out as a powerhouse. Facebook leads the way in both social media numbers by users and activity. Although most business owners are already using Facebook marketing, a few are reaping the […]
A good web design is crucial to the success of your business. Poor design and user experience will affect your search engine optimization (SEO). Frequent evaluation of the desktop and mobile response times and conversion rates is very important. The following details 10 design mistakes that you must avoid in order to achieve your SEO […]
The Patel article recommends running your site through the Google diagnostic platform to analyze your site’s speed. If you get a 100-percent score, that means your site is sufficiently fast and that Google will reward your site in organic searches with a high ranking–at least in this area of SEO. Any Google SEO expert will […]
Correspondence in the business world has moved to social media, the internet, and texting. However, what happens when you have a client that you have emailed repetitively, and they are not responding? What if their information is holding up your project? It’s quite common to deal with unresponsive SEO clients. Before you pull your hair […]
For those who own and market an Arizona business, local search engine optimization (SEO) is tough. While they appear the same, there is a large difference between non-specific and local SEO, with the latter being more challenging to achieve. The constant changes Google makes to its algorithms increase the difficulty level, creating struggle for even […]
A website that is not ranking in Google is like a fancy car that refuses to start. Even if it looks good, it is not useful if it cannot transport people from one point to another. When your site does not rank, it is usually due to one aspect that is not functioning properly. This […]
How good were the SEO campaigns that you used in 2017? Did the campaigns work as well as you expected? Worse? Search engine optimization, or SEO, continually changes every single day. A practically fool-proof method that you used to get on top of Google’s first page for your keyword will become extinct before you know […]
It is the amount of SEO required to grow your business’ internet presence so that an increasing number of visitors come to your website and purchase more products on a continual basis. There are several facets to this ongoing SEO work. Let’s look at a few here: A New Review of Your Business Can Appear […]
Traffic generation for a website is easier when you’re targeting the right keywords. Finding the right keywords is always a balancing act of cost versus effectiveness. Clients always want to know how to select the right keywords to maximize traffic while limiting their cost. Optimizing for click-through rate (CTR) varies depending on whether you’re focusing […]
Whether yourself a content marketer, an SEO, or an online marketer, our industry has a love/hate relationship with Google. Regardless of how you perceive it, Google always has a selection of free selection of tools at our disposal that provide useful data. Using them can pump up our digital marketing efforts. Unfortunately, Google has a […]
With digital personal assistants, including offerings such as Google Home and the Amazon Echo, becoming more common, a new challenge is beginning to emerge for people in the SEO industry. These assistants conduct web searches like any other device, but unlike computers or mobile systems, there isn’t a brutal competition to make it to the […]
Being visible in Google Local listings is as important as being in the Yellow Pages was back in the 1980’s. Over the last few years, the specific area of focus has become the ever shifting and changing local pack. This listing of businesses in search results highlights the local businesses Google thinks are more relevant […]
Google Announces Tighter Control over “Intrusive Interstitials” in 2017 In a recent release, Google announced a crackdown on “intrusive interstitials.” Beginning in January of 2017, Google will place emphasis on using non-intrusive interstitials. It makes sense. If you have ever scrolled through your favorite mobile website, you know how annoying certain ads are. Google knows this too and […]
Teaching Old Content New Tricks What do you do with all that old content on your site? What about your evergreen assets? Do you leave your evergreen assets alone or do you try to revamp the content? After publishing, old content becomes forgotten over time. Even the most popular content will eventually fade. The content […]
WordPress is a content management system solution. Think of it as a tool for your website. Like any useful tool, you should only use something that is well-maintained and designed to fit all your needs. A website is only as good as the tools used to create it. The point of SEO is to strengthen […]
There are numerous ways to measure SEO content performance. Google itself uses dozens of ranking signals to determine the importance and popularity of a site. In your quest to determine just how to best optimize a site for your users, you might be making a few key errors in your analysis. Looking over common data, […]
RankBrain’s AI and How it Effects SEO Artificial intelligence has come a long way from the old Sci-Fi movies. Artificial intelligence, or AI, is a complicated idea taken in by a complicated company, Google, in an attempt to make human interactions less complicated for search engines to understand. RankBrain, as far as we know, is […]
More updates and more changes. It begs the question of what came first – the Google update or the change in human online behavior? Many SEO researchers and experts have found that people are beginning to interact differently online. So which one came first? Most likely, it was behavioral changes. Voice Search Patterns Google’s standard […]
Ding. Dong. PageRank is dead! On April 15th, Google finally pulled the plug on PageRank. PageRank was the grandfather of all SEO metrics. Now, it is gone, leaving domain managers and SEOs questioning how that will affect them. In the beginning, PageRank was often seen as the end all, be all of SEO effectiveness and […]
There is a lot of talk going around about whether search engine optimization (SEO) is something that anyone can do. While it is true that anyone can learn it, not everyone can understand it well enough to be effective. That may sound like a sell, but trust us – it is not. We want to […]
RankBrain. Like everything else in the ‘Googleverse’, the name of the project is about the only thing that Google is willing to be explicit about. What we do know is that on October 26, 2015, Google announced their plan for the future. I like to think that Google essentially sat down and posited the question, […]
It’s Been Years – Have We Figured Out the Internet Yet? We already know that Google is more judgmental than the Great Aunt at a family gathering – and it is not just Google. Search engines and web browsers process information to understand how users behave. The process of identifying user behaviors is multifaceted and developing […]
Google has unveiled their newest change to their interface after testing out the changes for weeks. The billion dollar company announced on February 20 that they will no longer feature paid-for advertisements on the right side of the page. The search engine results page or SERPs will still appear the same except that the advertisements […]
Only one out of every five people are reading your full online content. Yes, you read that correctly. People always complain that today’s population has a low attention span. Now, we have some proof. Recently, Dan Petrovic surveyed 500 people. Only 16% of those people read the entire article. That number is terrifying in an […]
