local seo

Local SEO for Arizona Businesses

For those who own and market an Arizona business, local search engine optimization (SEO) is tough. While they appear the same, there is a large difference between non-specific and local SEO, with the latter being more challenging to achieve. The constant changes Google makes to its algorithms increase the difficulty level, creating struggle for even […]

Hot SEO trends for 2018

Most Important SEO Trends in 2018

How good were the SEO campaigns that you used in 2017? Did the campaigns work as well as you expected? Worse? Search engine optimization, or SEO, continually changes every single day. A practically fool-proof method that you used to get on top of Google’s first page for your keyword will become extinct before you know […]

retro-tools

6 Google Tools You Need for SEO

Whether yourself a content marketer, an SEO, or an online marketer, our industry has a love/hate relationship with Google. Regardless of how you perceive it, Google always has a selection of free selection of tools at our disposal that provide useful data. Using them can pump up our digital marketing efforts. Unfortunately, Google has a […]

police

Interstitials Could Hurt Your SEO

Google Announces Tighter Control over “Intrusive Interstitials” in 2017 In a recent release, Google announced a crackdown on “intrusive interstitials.” Beginning in January of 2017, Google will place emphasis on using non-intrusive interstitials. It makes sense. If you have ever scrolled through your favorite mobile website, you know how annoying certain ads are. Google knows this too and […]

googleconstruct

Changes to Google’s Ads

Google has unveiled their newest change to their interface after testing out the changes for weeks. The billion dollar company announced on February 20 that they will no longer feature paid-for advertisements on the right side of the page. The search engine results page or SERPs will still appear the same except that the advertisements […]

Judge Google

Google is Judging You, So What’s Next?

When it comes to Google’s algorithms for their search engine there’s a definite air of secrecy. The elephant in the room includes Google’s newest announcement regarding their algorithm. Google Panda, an algorithm designed specifically to combat the growing spam concern online, will now be part of their “core algorithm”. Google insists that nothing will change […]

website-new

How to Make Your Content Marketing Successful

Content marketing is a strategic approach used by businesses to gain customers and sell products through digital channels. These channels include social media sites such as Facebook and Twitter, search engine optimization via a company’s website, and email marketing. Content can be anything from white papers and articles to blog posts and tweets. Content marketing […]