Google Announces Tighter Control over “Intrusive Interstitials” in 2017 In a recent release, Google announced a crackdown on “intrusive interstitials.” Beginning in January of 2017, Google will place emphasis on using non-intrusive interstitials. It makes sense. If you have ever scrolled through your favorite mobile website, you know how annoying certain ads are. Google knows this too and […]
Social Media and Business: Friend or Foe?
Between Facebook, Twitter, Instagram and Pinterest, social media has expanded exponentially in the last five years alone. While it has provided people with ways to keep in touch with old friends, businesses should be taking full advantage. Business are able to target their audiences and expand their brand with the right internet marketing. Like personal […]
Our SEO Predictions for 2016
Online marketing strategies have changed drastically in the last couple of years. As a technology-driven sector, changes are expected, and being prepared for these changes can mean the difference between survival and extinction. We have listed our major predictions for the year, some of which may have a profound impact on your operational strategies. 1. […]
Is Google Skewing Search Results?
According to a recent study conducted by Harvard Business School professors in conjunction with Yelp’s data science team, Google isn’t playing fair. Apparently, the researchers claim, Google is using its OneBox feature to skew its local search results in favor of Google-created content. This means more traffic for Google, a worsened experience for customers and […]
SERP | Distributing keyword redundancies throughout your website
So I’d like to talk about the latest Whiteboard Friday video on The Moz Blog, you can check it out here http://moz.com/blog/google-keyword-relevance-whiteboard-friday . Here Rand explains that Google no longer connecting searches, based on keyword relevance, to exact match or partial match domains. Now I don’t want to rehash the article so if you want […]