Have you ever felt the frustration of trying to communicate with a customer service chatbot or an automated phone system? While artificial intelligence (AI) technology is improving daily, it’s still no match for a human touch. That’s especially true when it comes to web content. AI content already makes up about 50% of internet text. […]
Google Announces Tighter Control over “Intrusive Interstitials” in 2017 In a recent release, Google announced a crackdown on “intrusive interstitials.” Beginning in January of 2017, Google will place emphasis on using non-intrusive interstitials. It makes sense. If you have ever scrolled through your favorite mobile website, you know how annoying certain ads are. Google knows this too and
Between Facebook, Twitter, Instagram and Pinterest, social media has expanded exponentially in the last five years alone. While it has provided people with ways to keep in touch with old friends, businesses should be taking full advantage. Business are able to target their audiences and expand their brand with the right internet marketing. Like personal
Online marketing strategies have changed drastically in the last couple of years. As a technology-driven sector, changes are expected, and being prepared for these changes can mean the difference between survival and extinction. We have listed our major predictions for the year, some of which may have a profound impact on your operational strategies. 1.
According to a recent study conducted by Harvard Business School professors in conjunction with Yelp’s data science team, Google isn’t playing fair. Apparently, the researchers claim, Google is using its OneBox feature to skew its local search results in favor of Google-created content. This means more traffic for Google, a worsened experience for customers and
So I’d like to talk about the latest Whiteboard Friday video on The Moz Blog, you can check it out here http://moz.com/blog/google-keyword-relevance-whiteboard-friday . Here Rand explains that Google no longer connecting searches, based on keyword relevance, to exact match or partial match domains. Now I don’t want to rehash the article so if you want
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