social meda customer relationship

5 Ways to Build Better Customer Relationships Through Social Media

Building customer relationships is the foundation of good business. In today’s digital world, this is challenging because many people shop from home, making face-to-face interactions impossible. Companies must align themselves to where their customers are and connect with them directly there. These days, that is social media. The following outlines five ways a business can […]

Social Media and Business: Friend or Foe?

Between Facebook, Twitter, Instagram and Pinterest, social media has expanded exponentially in the last five years alone. While it has provided people with ways to keep in touch with old friends, businesses should be taking full advantage. Business are able to target their audiences and expand their brand with the right internet marketing. Like personal […]

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How to Make Your Content Marketing Successful

Content marketing is a strategic approach used by businesses to gain customers and sell products through digital channels. These channels include social media sites such as Facebook and Twitter, search engine optimization via a company’s website, and email marketing. Content can be anything from white papers and articles to blog posts and tweets. Content marketing […]