Companies and brands are turning to social media marketing to reach their target audiences more easily. The old methods of marketing from times past are no longer effective and are being replaced by innovative digital solutions. Using social media helps businesses gain traction in their respective niches while spending less money. The Instagram platform has […]
Building customer relationships is the foundation of good business. In today’s digital world, this is challenging because many people shop from home, making face-to-face interactions impossible. Companies must align themselves to where their customers are and connect with them directly there. These days, that is social media. The following outlines five ways a business can […]
LinkedIn is a large social platform for both businesses and those seeking jobs. The site receives 194 million visitors each month, and this alone can make it difficult for clients and customers to find your company. Since there are so many companies on LinkedIn, how can you make yours stand out in the crowd? A […]
Every business must engage in marketing to survive, regardless of size and scope. Small business owners often ignore this aspect because there are usually bigger issues to deal with, especially when just starting out. The following seven points explain why marketing is so important for your company to grow and prosper. Competitors are Your Teachers […]
Facebook is undoubtedly the largest social media platform in the world. As of June 2017, it reached over 2 billion active monthly users. If you are still trying to figure out whether Facebook is a good fit for your business marketing needs, you are wasting your time. The time that you need to invest in […]
Between Facebook, Twitter, Instagram and Pinterest, social media has expanded exponentially in the last five years alone. While it has provided people with ways to keep in touch with old friends, businesses should be taking full advantage. Business are able to target their audiences and expand their brand with the right internet marketing. Like personal […]
The easiest way to get a jumpstart on your SEO is to plan ahead. Many website creators launch the website first and implement SEO practices later. Will that theory work? Sure, but it will take longer than necessary. If you could achieve SEO success without waiting nearly as long, wouldn’t you go for it? There […]
Content marketing is a strategic approach used by businesses to gain customers and sell products through digital channels. These channels include social media sites such as Facebook and Twitter, search engine optimization via a company’s website, and email marketing. Content can be anything from white papers and articles to blog posts and tweets. Content marketing […]
The beginning of a new year means it’s time for predictions about everything from who will win the 2016 election to which movie will take home a coveted Oscar. Over at Moz.com, blogger Rand Fishkin has once again compiled a list of his top ten predictions for SEO and web marketing in 2016. Here, we’ll […]
