Search engine optimization (SEO) is all about driving traffic. Even if your site is getting all the traffic in the world, it won’t help if you haven’t optimized it for customer conversions. You need to bring in not just traffic, but the right kind of traffic. That’s where conversion rate optimization (CRO) comes in.

Here are 12 simple ways to improve customer conversion rates on your website:

1. Include Compelling Calls to Action

call to action benefitsCalls to action (CTAs) are statements designed to entice visitors to your impressive WordPress website design to enter your company’s sales funnel. When you write CTAs, try to incorporate action verbs and personalized statements that will resonate with your audiences. Each page should have a CTA, and each CTA should be tailored to the page’s content. If you’re not sure what will work, test variations using A/B testing.

2. Replace Links with Buttons

Most CTAs feature links, but the important ones should be formatted as buttons. Buttons attract extra attention from visitors, so making this small change can result in 45% more clicks. Don’t be afraid to play with colors and styles, as long as they don’t stray too far from your brand. The idea is to make the button stand out so it’s fine to use different color schemes.

3. Write Targeted Copy

When visitors reach your page, they expect to find informative, high-quality content. Give them what they want by matching the intent and reading level of your audience. If you’re not sure how to write for your audience, revisit your buyer persona.

4. Write Longer Landing Pages

Your content should be concise and relevant, but that doesn’t mean it should be short. Long-form landing pages generate over 200% more leads than shorter ones. Make sure your landing page addresses as many of your visitors’ questions and pain points as possible.

5. Add Reviews and Testimonials

read online reviewsOver 90% of Americans check online reviews before making purchase decisions. You can take advantage of that trend by incorporating reviews and testimonials into your landing pages. It will help you establish your brand’s credibility and provide assurances to new customers. Put the reviews or testimonials near the top of your landing pages to cut straight to the chase.

6. Add Chat Boxes

Adding a chat box to your site gives visitors an easy way to get engaged with your brand. It draws them into your search funnel, speeds up purchase decisions, and increases customer conversions. You can also program automated responses so visitors can use the chat boxes even outside of business hours.

7. Use Video Content

Text can be a good way to convey important information, but it shouldn’t be the only content on your pages. Adding video content will:

  1. Increase the number of time visitors spend on the website by up to 88%
  2. Improve the chances that site visitors will purchase products by up to 64%
  3. Increase conversion rates by up to 80%

8. Get Personal

Use the second person as much as possible. That goes for both text and videos. Prospective customers want to feel like you’re talking to them, so get rid of first-person constructions wherever possible. Replace them with “you” and “your” to make sure the focus stays on your customers.

9. Use Professional Images

Every image on your site should enhance its user appeal. You can’t do that with cheesy stock images. Instead, include high-quality pictures of your products and customers using them. You can also benefit from incorporating pictures of your company’s directors or employees. It helps visitors connect with your brand.

10. Write Good Headlines

Consider the headline the most important part of your pages. Far more people read headlines than the actual articles. You’ll be more likely to generate engagement by including numbers and addressing pain points than making general statements.

11. Remove Unnecessary Distractions

Your landing pages should be as free from distractions as possible. Eliminate unnecessary links and pare down contact forms to just the basics like name and email. You can offer further information on other pages or collect more data on customers later in the sales funnel. For now, keep it simple.

12. Pair CRO with SEO

website keywordsThere’s an intrinsic connection between CRO and SEO. SEO drives traffic to your site. CRO converts them into customers. Keep that in mind as you develop your strategies or contact the experts at Internet Marking Team.

You can take steps such as:

  • Implementing local SEO company strategies
  • Using keywords that will appeal to your target demographics
  • Streamlining backlinks with landing pages
  • Working with an expert who provides both CRO and SEO services

Benefits of Improving Customer Conversations

While SEO focuses on generating leads, CRO focuses on turning them into loyal customers. If your site is seeing plenty of traffic but it isn’t helping your bottom line, try the tips above. They’re not the only ways you can boost your conversion rates, but they can help you get started.

Article by George Eblacker