Digital marketing has an ever-changing landscape, and a small business’s success relies heavily on its website’s Google ranking. Creating a dedicated web page that ranks well can be a challenge, and not just because the competition is fierce. Business owners, web admins, and SEO strategists must keep up on the latest Google features to stay […]
Search engine optimization (SEO) is all about driving traffic. Even if your site is getting all the traffic in the world, it won’t help if you haven’t optimized it for customer conversions. You need to bring in not just traffic, but the right kind of traffic. That’s where conversion rate optimization (CRO) comes in. Here […]
Search engine optimization (SEO) is a critical digital marketing tool. It’s also one of the most cost-effective solutions for independent websites and businesses of all sizes. Without the help of SEO internet marketing company, even the best-designed website cannot thrive. You may be wondering, what makes SEO such a good choice for business owners in […]
There’s a good chance you’ve seen some sites ranking higher on Google even when they barely have what you may expect to matter to Google. A lot of it has to do with the Google algorithm. Google uses over 200 ranking factors in their algorithm. However, only a handful matter the most. Google shifts through […]
Facebook is undisputedly one of the most powerful marketing tools in the modern digital space. Currently, over 86% of US marketers use Facebook to push their content. Furthermore, about 80 million small businesses globally rely on Facebook to market their products and services. In a nutshell, Facebook is the lifeline of most small businesses, as […]
Before personal computers made typewriters antiques, published content was black and white. However, modern technology today has transformed it into interactive media with videos, quizzes, surveys, GIFs, podcasts, webinars, and high-tech infographics. There are several ways that writing amazing content can help small business owners, web administers, and SEO internet marketing firms. Writing viral content […]
Creating the perfect ad copy is essential to attracting your ideal demographic. In a day and age where people are bombarded with advertisements on almost every page they click on, it can be hard to stand out. If you think you have a perfect ad campaign and are not seeing any results, your landing page […]
Website traffic is one of the most important measures of whether your business is successful online or not. When your site is able to attract customers and keep visitors browsing your pages, you know that your design and marketing strategy have been successful. With tools to track web traffic and conversions, you can see important […]
This critical new section of your Google My Business (GMB) page could make or break your business, according to Google experts. The Google Q&A section is a new SEO Services feature that has been added along with a host of other options for businesses using GMB. Google Q&A enhances your Google business profile with questions […]
If you have ever picked up your phone to search for something, you probably headed straight to Google. Perhaps it’s overkill to say that Google is the ultimate search engine, but when it comes to your business, you can build the perfect website and product yet still lose customers if you don’t have a strategy […]
One of the main components to successful SEO is optimizing image data or EXIF data. When you upload any photos to your Google My Business (GMB) profile, you need to rename the image before doing so. This is inherent data that Google uses to rank your profile for certain keywords, which is why it’s so […]
One of those common topics that always comes up for SEO marketers is the importance of backlinks. Your linking strategy still matters in 2020. SEMrush conducted a study of 600,000 keywords and found that links are a top ranking signal. In fact, our own agency has helped clients with SEO through white hat linking strategies […]
Did you know that 4 out of 5 customers found local services through search engines? Most of these are smartphone users looking for nearby businesses. What are they searching for? Hopefully, your business! Local SEO refers to any techniques to put your business in front of nearby searchers. These are individuals who want to find […]
Everyone uses Google Maps, but businesses need to also use this tool for marketing. Once optimized, your business will be easier to find, which makes it one of the most useful tools that Google offers. When someone performs a search for keywords related to your business, your listing should be the first to pop up. […]
What does the future hold for businesses advertising on Google? In the past couple of years, audience targeting, AI, and automation created a wave of ads that followed AI-selected customers from site to site as they browsed online. Today’s advertisers have to be smarter than these tools being offered because results are not always as […]
Social media is used for many different reasons. While many use the platforms to share thoughts and stay in touch with family and friends, businesses utilize its wide reach and high indexing to boost their brand names. Any business that wants to promote its content should use social media to gain fans and customers. The […]
A small business requires marketing to reach its full potential. Without the promotion of good and services, sales fall flat and the company fails. In the past, there were not many methods and mediums to promote a brand. The internet brought more channels for mass marketing and audience connection. The internet marketing Phoenix relies on […]
Companies and brands are turning to social media marketing to reach their target audiences more easily. The old methods of marketing from times past are no longer effective and are being replaced by innovative digital solutions. Using social media helps businesses gain traction in their respective niches while spending less money. The Instagram platform has […]
While getting a site indexed is the goal of most webmasters, there are times when Google should stay away from certain content, such as copyrighted material that was used accidentally or sections for internal use only. There are several ways to get pages removed from indexing, but they do not work quickly. Doing proper Google […]
One of the most important aspects of local SEO for a business is ensuring visibility through Google maps. This not only allows the company to be easily found within its community, it increases marketing opportunities that lead to more sales. The following outlines how to rank higher on Google Maps 2019. Business Listings A business […]
The most important part of starting a business website is choosing the right domain name. With so many top-level domain (TLD) options to choose from, the process is complex and often confusing. The following offers advice on how to buy SEO domains. The Difference Between TLD and SLD A TLD is always to the right […]
In the modern web era, a site needs to be as functional as it is attractive. User experience (UX) is what makes or breaks an online presence. Google now considers UX as a ranking factor, and bad UX often has a negative impact on indexing. The main goal of any business website is to increase […]
One of the most important decisions for a business is how much to spend on its digital marketing efforts. Most companies start at a disadvantage and must catch up to the competition. Marketing tactics should always work in the favor of a business and not against it, which is why hiring the Internet Marketing Phoenix […]
When attempting to hire an SEO internet marketing company, the number one question a lot of folks have is “How long will it take me to rank on the first page of Google?”. The truth of the matter is that it is difficult to give an exact answer. There are numerous amounts of factors that […]
Content is still king on the web, and the quality of that content determines whether a brand succeeds or fails. Good content will get attention from visitors, which leads to sharing, clicks and sales. Conversely, recycled content will kill any momentum the brand has built while driving away traffic and damaging its reputation. The primary […]
