page speed seo

100% on Google PageSpeed Insights

The Patel article recommends running your site through the Google diagnostic platform to analyze your site’s speed. If you get a 100-percent score, that means your site is sufficiently fast and that Google will reward your site in organic searches with a high ranking–at least in this area of SEO. Any Google SEO expert will […]

local seo

Local SEO for Arizona Businesses

For those who own and market an Arizona business, local search engine optimization (SEO) is tough. While they appear the same, there is a large difference between non-specific and local SEO, with the latter being more challenging to achieve. The constant changes Google makes to its algorithms increase the difficulty level, creating struggle for even […]

Mobile Search Results

Voice Over Mobile Search Results? What to Expect From Google.

Mobile First Index? Plan for Voice Search There are indications that Google is preparing to change its search experience by prioritizing Voice First over mobile. The index is still favoring mobile, but there are small indications that it is moving to accommodate Google Assistant, Google Home and Google Voice. Going forward, you should think of […]

Hot SEO trends for 2018

Most Important SEO Trends in 2018

How good were the SEO campaigns that you used in 2017? Did the campaigns work as well as you expected? Worse? Search engine optimization, or SEO, continually changes every single day. A practically fool-proof method that you used to get on top of Google’s first page for your keyword will become extinct before you know […]


What’s in a URL and How it Affects SEO

What is a URL? When creating a new website we often forget the important role our URL plays. URL is the abbreviation for “Uniform Resource Locator”. It directs people and software to your website specifically. It’s what identifies your page and is the first thing most people and search engines see when looking at your […]

Make PPC Work

Make Sure Your PPC is Working for You

For experienced PPC marketers, creating new accounts on Bing, AdWords or yahoo is both a skill and an art. The process involves a careful choice of keywords, settings, and a cleverly written ad copy. All this is to ensure that you have a successful run with a greater conversion that will meet all the clients’ […]


Is Your Site Discouraging Links?

Backlinks are a crucial part of organic traffic. Not only does a site get traffic from people clicking on those backlinks, but more backlinks indicate to search engines that a site is an authority, helping it rise up the search engine rankings. There are several factors that can contribute towards a site being considered unlinkable. […]


Why You Need to Target High CTR Keywords

Traffic generation for a website is easier when you’re targeting the right keywords. Finding the right keywords is always a balancing act of cost versus effectiveness. Clients always want to know how to select the right keywords to maximize traffic while limiting their cost. Optimizing for click-through rate (CTR) varies depending on whether you’re focusing […]


6 Google Tools You Need for SEO

Whether yourself a content marketer, an SEO, or an online marketer, our industry has a love/hate relationship with Google. Regardless of how you perceive it, Google always has a selection of free selection of tools at our disposal that provide useful data. Using them can pump up our digital marketing efforts. Unfortunately, Google has a […]


7 tips to kick start your SEO for the New Year

What makes a site technically perfect? Well, there are plenty of things that factor into this. Some people say that technical SEO is dead or that it’s cosmetic at best. Ultimately, though, it’s been brought back to life with great examples of  SEO techniques that earned major boosts in traffic. The problem, however, might lie in […]


SEO Trends for 2017

People live in an era where it is possible to use several options to access information and make critical buying decisions online. Most of these options are constantly changing day in day out. Therefore, it is important for businesses to keep up with these changes. In 2016, we saw a lot of changes in SEO […]


How to SEO for Digital Assistants

With digital personal assistants, including offerings such as Google Home and the Amazon Echo, becoming more common, a new challenge is beginning to emerge for people in the SEO industry. These assistants conduct web searches like any other device, but unlike computers or mobile systems, there isn’t a brutal competition to make it to the […]


SEO on a Budget Works Over Time

Search Engine Optimization and Budget Limitations Search engine optimization (SEO) is a necessary component of success in the digital age. If you want to market your business on the Internet, SEO practices should be a priority for you. Budgeting for SEO can often be highly intimidating to business owners. Efficient and effective SEO strategies can […]


Why Penguin Has SEOs Looking at Outbound Links

If you noticed that your page rankings suddenly changed in late September or October 2016, then Penguin 4.0 may be to blame. This update to Penguin will likely be the last because Google is now looking at sites in real-time. Penguin is constantly evaluating pages containing bad links and apparently even penalizing sites for their […]