How good were the SEO campaigns that you used in 2017? Did the campaigns work as well as you expected? Worse? Search engine optimization, or SEO, continually changes every single day. A practically fool-proof method that you used to get on top of Google’s first page for your keyword will become extinct before you know […]
Facebook is undoubtedly the largest social media platform in the world. As of June 2017, it reached over 2 billion active monthly users. If you are still trying to figure out whether Facebook is a good fit for your business marketing needs, you are wasting your time. The time that you need to invest in […]
It is the amount of SEO required to grow your business’ internet presence so that an increasing number of visitors come to your website and purchase more products on a continual basis. There are several facets to this ongoing SEO work. Let’s look at a few here: A New Review of Your Business Can Appear […]
What is a URL? When creating a new website we often forget the important role our URL plays. URL is the abbreviation for “Uniform Resource Locator”. It directs people and software to your website specifically. It’s what identifies your page and is the first thing most people and search engines see when looking at your […]
For experienced PPC marketers, creating new accounts on Bing, AdWords or yahoo is both a skill and an art. The process involves a careful choice of keywords, settings, and a cleverly written ad copy. All this is to ensure that you have a successful run with a greater conversion that will meet all the clients’ […]
Backlinks are a crucial part of organic traffic. Not only does a site get traffic from people clicking on those backlinks, but more backlinks indicate to search engines that a site is an authority, helping it rise up the search engine rankings. There are several factors that can contribute towards a site being considered unlinkable. […]
Online marketing is a complicated field. There’s a lot of factors that can influence how well potential customers respond to your efforts. In this post, we will explore one topic that doesn’t get much attention: seasonal demand. How willing your audience is to make a purchases changes a lot during the course of a year. […]
What’s the best way to kill your business? In 2017, the answer to that question is to ignore the growing connection between mobile users and the searches they conduct prior to purchase. Need some numbers? As much as 82 percent of consumers research a product or service immediately prior to purchase, often while en route […]
Traffic generation for a website is easier when you’re targeting the right keywords. Finding the right keywords is always a balancing act of cost versus effectiveness. Clients always want to know how to select the right keywords to maximize traffic while limiting their cost. Optimizing for click-through rate (CTR) varies depending on whether you’re focusing […]
Whether yourself a content marketer, an SEO, or an online marketer, our industry has a love/hate relationship with Google. Regardless of how you perceive it, Google always has a selection of free selection of tools at our disposal that provide useful data. Using them can pump up our digital marketing efforts. Unfortunately, Google has a […]
I used to be someone who dutifully entered everything into Google’s search box when I needed information. However, I’m using my smartphone more and more to execute voice searches. It turns out I’m not alone. According to Comsource, 50% of all searches will be by voice by the year 2020. More voice searches means that more […]
There are always going to be those who try to look for the easy way out. The ones who try to find every shortcut and get it to work in their favor. We’ve seen this a lot in the business world when it comes to SEO: People want to find that magic element that will […]
What makes a site technically perfect? Well, there are plenty of things that factor into this. Some people say that technical SEO is dead or that it’s cosmetic at best. Ultimately, though, it’s been brought back to life with great examples of SEO techniques that earned major boosts in traffic. The problem, however, might lie in […]
People live in an era where it is possible to use several options to access information and make critical buying decisions online. Most of these options are constantly changing day in day out. Therefore, it is important for businesses to keep up with these changes. In 2016, we saw a lot of changes in SEO […]
With digital personal assistants, including offerings such as Google Home and the Amazon Echo, becoming more common, a new challenge is beginning to emerge for people in the SEO industry. These assistants conduct web searches like any other device, but unlike computers or mobile systems, there isn’t a brutal competition to make it to the […]
Search Engine Optimization and Budget Limitations Search engine optimization (SEO) is a necessary component of success in the digital age. If you want to market your business on the Internet, SEO practices should be a priority for you. Budgeting for SEO can often be highly intimidating to business owners. Efficient and effective SEO strategies can […]
If you noticed that your page rankings suddenly changed in late September or October 2016, then Penguin 4.0 may be to blame. This update to Penguin will likely be the last because Google is now looking at sites in real-time. Penguin is constantly evaluating pages containing bad links and apparently even penalizing sites for their […]
Search Engine Optimization can make or break an e-commerce business. If you don’t have an effective SEO strategy, you’ll get pushed down further into the rankings and begin to lose sales. In the physical world, you can promote your business by becoming an important facet of the community that locals come to know and trust. In […]
Having an SEO strategy that complies with Google’s algorithms is crucial for maintaining success with your website. It seems that the second you get your SEO strategy ready and in place, Google adjusts one of their algorithms. It is easy to feel overwhelmed when a major change is made. However, a major change does not […]
Having the right SEO strategy is important for any business, but it is especially crucial for small businesses. Local businesses must appeal to people in their service area, emphasizing the importance of local search marketing. However, to ensure your business ranks for local search, you will need to create a specific SEO strategy. How is a local […]
A keyword expansion campaign should have only one goal – uncover untapped opportunity. Otherwise, you’re wasting time and money. A successful keyword manager, like a gold prospector in the American west, learns to recognize when a vein is tapped out and it’s time to move on to more fertile ground. There might be gold in […]
Penguin 4.0 has recently been introduced by Google to further combat web spam. If you’ve seen a drop in your rankings, then that’s a sign that your backlinks have lost their value. That’s also a sign that you need some better links. Here are some factors that determine what’s exactly a good backlink with the […]
The use of SEO content strategies and the implementation of properly developed content will attract links to your website. Many people may be completely unaware of how much planning and strategizing must go into developing SEO, keyword rich content and developing content that is linkable. One of the first questions should be, what kind of […]
Duplicate content is an issue that can inadvertently affect your website. This can happen even if you aren’t trying to manipulate the search engine results pages by using sneaky blackhat techniques. Let’s discuss some actionable ways you can tackle duplicate content to improve your SEO. What Is Duplicate Content? Google is the ultimate authority on what […]
Any digital marketer will tell you that Google influences everything they do. When Google makes a change to their algorithm, their software, or their programs, that means digital marketers across the world shift their strategies to best accommodate the new changes. That also means that digital marketers need to always be on top of the […]
