Increasing traffic to your website is always a top concern for anyone who owns a business or blog. Although there are many ways to rank your website with SEO services and methods, Google Maps is a great way to increase your rankings; however, it doesn’t mean that Google will automatically rank your business for local […]
How to Build the Perfect Landing Page for Google Ads
Creating the perfect ad copy is essential to attracting your ideal demographic. In a day and age where people are bombarded with advertisements on almost every page they click on, it can be hard to stand out. If you think you have a perfect ad campaign and are not seeing any results, your landing page […]
2020 Guide to Ranking on Google Maps
Everyone uses Google Maps, but businesses need to also use this tool for marketing. Once optimized, your business will be easier to find, which makes it one of the most useful tools that Google offers. When someone performs a search for keywords related to your business, your listing should be the first to pop up. […]
Google Ads Trend Updates For 2020
What does the future hold for businesses advertising on Google? In the past couple of years, audience targeting, AI, and automation created a wave of ads that followed AI-selected customers from site to site as they browsed online. Today’s advertisers have to be smarter than these tools being offered because results are not always as […]
How To Remove A Page From Google
While getting a site indexed is the goal of most webmasters, there are times when Google should stay away from certain content, such as copyrighted material that was used accidentally or sections for internal use only. There are several ways to get pages removed from indexing, but they do not work quickly. Doing proper Google […]
2019 Guide to Google Maps Rankings
One of the most important aspects of local SEO for a business is ensuring visibility through Google maps. This not only allows the company to be easily found within its community, it increases marketing opportunities that lead to more sales. The following outlines how to rank higher on Google Maps 2019. Business Listings A business […]
What are the Benefits of Google AdWords?
Anyone who owns a business may be curious about Google AdWords. In order to understand this program and the benefits it brings, it is helpful to break down its parts to see how it increases traffic and conversions. What is Google AdWords? In short, it is the ability to immediately reach a potential customer when […]
Why Is My Website Not Ranking in Google?
A website that is not ranking in Google is like a fancy car that refuses to start. Even if it looks good, it is not useful if it cannot transport people from one point to another. When your site does not rank, it is usually due to one aspect that is not functioning properly. This […]
Voice Over Mobile Search Results? What to Expect From Google.
Mobile First Index? Plan for Voice Search There are indications that Google is preparing to change its search experience by prioritizing Voice First over mobile. The index is still favoring mobile, but there are small indications that it is moving to accommodate Google Assistant, Google Home and Google Voice. Going forward, you should think of […]
6 Google Tools You Need for SEO
Whether yourself a content marketer, an SEO, or an online marketer, our industry has a love/hate relationship with Google. Regardless of how you perceive it, Google always has a selection of free selection of tools at our disposal that provide useful data. Using them can pump up our digital marketing efforts. Unfortunately, Google has a […]
How to Adjust to Major Google Algorithm Updates
Having an SEO strategy that complies with Google’s algorithms is crucial for maintaining success with your website. It seems that the second you get your SEO strategy ready and in place, Google adjusts one of their algorithms. It is easy to feel overwhelmed when a major change is made. However, a major change does not […]
How Google’s Handling of Keywords Affects Your SEO
Any digital marketer will tell you that Google influences everything they do. When Google makes a change to their algorithm, their software, or their programs, that means digital marketers across the world shift their strategies to best accommodate the new changes. That also means that digital marketers need to always be on top of the […]
Is Your Business Getting Filtered Out By Google?
Being visible in Google Local listings is as important as being in the Yellow Pages was back in the 1980’s. Over the last few years, the specific area of focus has become the ever shifting and changing local pack. This listing of businesses in search results highlights the local businesses Google thinks are more relevant […]
Interstitials Could Hurt Your SEO
Google Announces Tighter Control over “Intrusive Interstitials” in 2017 In a recent release, Google announced a crackdown on “intrusive interstitials.” Beginning in January of 2017, Google will place emphasis on using non-intrusive interstitials. It makes sense. If you have ever scrolled through your favorite mobile website, you know how annoying certain ads are. Google knows this too and […]
How Old Content Can Boost Your SEO
Teaching Old Content New Tricks What do you do with all that old content on your site? What about your evergreen assets? Do you leave your evergreen assets alone or do you try to revamp the content? After publishing, old content becomes forgotten over time. Even the most popular content will eventually fade. The content […]
Google Maps Revamps Ads
Google Maps may, in fact, be the best invention from Google. Whether walking, driving, or taking public transportation, you can get anywhere with this handy (and free) app. If you are the type to get lost in your own house, Google Maps is your best friend. With over 1 billion downloads, many people use Google […]
Everything You Need To Know About the Google I/O Updates
Google I/O wrapped up the week before last and there was a lot of announcements made at the conference and elsewhere online. Some of those announcements were involved and others were just quick bits of information. We are here to give you a quick rundown of all the SEO related updates, and more, to the […]
Why Google Suspends Local Listings
The Internet is full of mystery. Without exception, Google is at the top of that list. What is not a secret is that Google routinely suspends listings on their platforms like Google Plus, Google Maps, etc. The only problem is that they never tell you why. Google Local listings are a part of any complete […]
Changes to Search: A New Era of Google
More updates and more changes. It begs the question of what came first – the Google update or the change in human online behavior? Many SEO researchers and experts have found that people are beginning to interact differently online. So which one came first? Most likely, it was behavioral changes. Voice Search Patterns Google’s standard […]
New Update to Google’s Mobile Algorithm
New changes to mobile friendly SEO may finally bring a much needed upgrade to Google’s mobile algorithm. In May 2015, Google announced plans to integrate mobile friendliness as one of their many ranking signals. In response, websites leapt into action to adapt their sites to be more mobile friendly in order to meet the April […]
RankBrain: What You Need to Know
RankBrain. Like everything else in the ‘Googleverse’, the name of the project is about the only thing that Google is willing to be explicit about. What we do know is that on October 26, 2015, Google announced their plan for the future. I like to think that Google essentially sat down and posited the question, […]
The Good, the Bad, and the Annoying: A Retrospective on PageRank
Internet Marketing Team predicted the downfall of Google’s PageRank years ago, and now it is finally happening. Google has recently announced that PageRank, the grandfather of all SEO metrics, will no longer be visible to the public. This change comes at the heels of a stagnated PageRank system. Google slowed down the amount of updates […]
Changes to Google’s Ads
Google has unveiled their newest change to their interface after testing out the changes for weeks. The billion dollar company announced on February 20 that they will no longer feature paid-for advertisements on the right side of the page. The search engine results page or SERPs will still appear the same except that the advertisements […]
Google is Judging You, So What’s Next?
When it comes to Google’s algorithms for their search engine there’s a definite air of secrecy. The elephant in the room includes Google’s newest announcement regarding their algorithm. Google Panda, an algorithm designed specifically to combat the growing spam concern online, will now be part of their “core algorithm”. Google insists that nothing will change […]
You Need to Know About Google Panda 2016
At the start of 2016, Google surprised website owners with new updates to their Panda algorithm. Normally, Google is exceptionally secretive about changes made to their algorithms to prevent spammers from tricking the search engine. The recent comments have allowed webmasters to gain better insight into the way the search engines are structured. Focus on Quality […]
