A website that is not ranking in Google is like a fancy car that refuses to start. Even if it looks good, it is not useful if it cannot transport people from one point to another. When your site does not rank, it is usually due to one aspect that is not functioning properly. This …
Mobile First Index? Plan for Voice Search There are indications that Google is preparing to change its search experience by prioritizing Voice First over mobile. The index is still favoring mobile, but there are small indications that it is moving to accommodate Google Assistant, Google Home and Google Voice. Going forward, you should think of …
Voice Over Mobile Search Results? What to Expect From Google. Read More »
Whether yourself a content marketer, an SEO, or an online marketer, our industry has a love/hate relationship with Google. Regardless of how you perceive it, Google always has a selection of free selection of tools at our disposal that provide useful data. Using them can pump up our digital marketing efforts. Unfortunately, Google has a …
Having an SEO strategy that complies with Google’s algorithms is crucial for maintaining success with your website. It seems that the second you get your SEO strategy ready and in place, Google adjusts one of their algorithms. It is easy to feel overwhelmed when a major change is made. However, a major change does not …
Any digital marketer will tell you that Google influences everything they do. When Google makes a change to their algorithm, their software, or their programs, that means digital marketers across the world shift their strategies to best accommodate the new changes. That also means that digital marketers need to always be on top of the …
How Google’s Handling of Keywords Affects Your SEO Read More »
Being visible in Google Local listings is as important as being in the Yellow Pages was back in the 1980’s. Over the last few years, the specific area of focus has become the ever shifting and changing local pack. This listing of businesses in search results highlights the local businesses Google thinks are more relevant …
Is Your Business Getting Filtered Out By Google? Read More »
Google Announces Tighter Control over “Intrusive Interstitials” in 2017 In a recent release, Google announced a crackdown on “intrusive interstitials.” Beginning in January of 2017, Google will place emphasis on using non-intrusive interstitials. It makes sense. If you have ever scrolled through your favorite mobile website, you know how annoying certain ads are. Google knows this too and …
Teaching Old Content New Tricks What do you do with all that old content on your site? What about your evergreen assets? Do you leave your evergreen assets alone or do you try to revamp the content? After publishing, old content becomes forgotten over time. Even the most popular content will eventually fade. The content …
Google Maps may, in fact, be the best invention from Google. Whether walking, driving, or taking public transportation, you can get anywhere with this handy (and free) app. If you are the type to get lost in your own house, Google Maps is your best friend. With over 1 billion downloads, many people use Google …
Google I/O wrapped up the week before last and there was a lot of announcements made at the conference and elsewhere online. Some of those announcements were involved and others were just quick bits of information. We are here to give you a quick rundown of all the SEO related updates, and more, to the …
Everything You Need To Know About the Google I/O Updates Read More »
