Finding keywords related to your brand or service is a process that implements SEO keywords into your web content. Using SEO keywords to target your company or products is critical in today’s competitive and dog-eat-dog world. Phoenix SEO solutions are the best way to stay ahead of this curve.
By focusing on your target location and brand, you can unlock a new steady stream of conversion-friendly traffic to your website. Keywords involve using a variation of synonyms and combining related phrases and terms. Google Maps is another way to integrate related keywords to boost organic traffic and increase conversions.
Unlock the benefits of keyword research without keyword cannibalization and how to find and use related keywords by reading more below.
What are Related Keywords?
As mentioned above, related keywords are phrases people type into the search bar on search engines such as Google, Yahoo, and Bing. They can be beneficial for organic and paid search marketing campaigns. Further, they allow website owners to expand their niche and target audience by helping browsers find what they are searching for.
How Do Related Keywords Work?
Before discovering how related keywords work, we should discuss the difference between a long-tail and a short-tail keyword. While both get used to target various audiences, each has a specific purpose.
Here are the differences between the two:
- A long-tail keyword is a series of words that consist of three or more, used when you want to capture specific search terms or your location implemented into the strategy.
- A short-tail keyword is a series of words containing one to three words. For example, “Gilbert, Arizona” is a short-tail keyword.
To determine which variations and synonyms contain the highest search volume, conduct proper keyword research before using them. If you don’t know how related keywords work, Phoenix SEO Solutions can help your related keyword campaign.
How to Find Related Keywords?
To find related keywords that work for your website, free and paid keyword tools are available to users online. The goal is to find your related keywords with high ranking and low search volume. Sometimes, a misspelled keyword can get more organic traffic than one spelled correctly.
Here are 15 websites that offer free and paid keyword tools:
- Soolve
- Organic Traffic Insights
- Google Keyword Planner
- Keyword Tool
- TubeBuddy
- AnswerThePublic
- Keyword Gap
- Keyword Surfer
- AlsoAsked
- Organic Research
- QuestionDB
- Keyword Manager
- Google Trends
- Keyword Overview
- Keyword Magic Tool
While the above are the most popular, many more keyword tools are available online. To gain the most benefits from related keywords and the improper use of keyword cannibalization, the Internet Marketing Team can help.
Where Can Related Keywords Be Used?
Related keywords are utilized anywhere there is written text on your website. From SEO blogs to landing and services pages, they help website owners attract more organic traffic. Phoenix SEO Solutions provides related keywords in your SEO blogs, service pages, ALT text, and home pages.
They play a vital role in attracting organic traffic by using unorthodox means. SEO managed services deploy the best white hat SEO methods and implement them into your keyword strategy. A good SEO service provider will know exactly how to use and place your related keywords, or you can try to research and use them yourself.
How Many Related Keywords Should You Use Per Page?
Deciding how many related keywords to use per page depends on several factors. However, it’s important not to overstuff a related keyword or get penalized by Google for keyword cannibalization. You should compare your primary and secondary keywords to the related keywords you want for the best results.
With that said, and as a general rule of thumb, a keyword or phrase should be used no more than one time per hundred words per page. As an illustration, if you have five keywords and 1000 words of text, 5-10 times over 1000 words will work fine. You should always focus on your primary keyword and use related ones as extras.
You can use related keywords to your content by using the following steps:
- Use related keywords in your meta-description
- Insert the keywords in your title tag
- Use related keywords in your SEO blogs and article titles
- Use related keywords with the first 200 words of text
Google is known for scrutinizing the first 200 words of an article or blog post; therefore, place your primary keyword within the first 100 words or first couple of paragraphs. At the same time, you should work your secondary and related keywords into the content in the same fashion without compromising the quality of your content.
Insert Related Keywords Naturally
In a fast-paced SEO-centered digital world, the reader can get lost with too many keywords in the content. You should always engage your readers without compromising their ability to be informed. Using too many keywords can cause your reader to be disengaged and lose sight of the message you are trying to deliver.
Therefore, insert related keywords naturally and allow them to flow with the context of the content. Phoenix SEO Solutions has the best SEO methods for integrating related keywords into your web content.
Who Can I Contact for the Best SEO Managed Services?
The Internet Marketing Team is your Phoenix SEO solution with the best SEO methods for integrating primary, secondary, and related keywords into your web content. We are an SEO service provider offering SEO services to anyone who owns a website and wants more organic traffic and high page rankings on Google.
For more information about using related keywords for your web content, let’s talk today.