How to Increase Website Traffic and Conversions

How to Increase Website Traffic and Conversions

All websites have one thing in common: they want traffic.

Without website traffic and conversations, most don’t have any, resulting in low page rankings. Whether you’re a business or blogger, you need buyers and readers to have any chance at success on the world wide web. This is where expert website design services come into play.

For those just starting out with a new website, there are several site-building tools available to help you design your website. However, if this is a new experience, an SEO service provider such as the Internet Marketing Team is the most recommended approach. We offer comprehensive search engine optimization (SEO) and web design.

To learn more about increasing website traffic and conversations, how to write SEO content, and why bounce rates may hold the answers, keep reading.

What Are Website Design Services?

Website design services provide customized website designs built specifically for your website or business. They work on a wide range of services that match your brand while offering your customers and readers, a seamless experience. From professional landing pages to products and SEO blogs, everything is included.

Website design services

Hiring an SEO management service can help new websites get a higher page ranking, and provide older sites with a redesign and new SEO web content. There are many factors that go into increasing website traffic and conversations.

Factors That Increase Website Traffic

Since there are many factors that go into getting more traffic to your website from how to write SEO content and obtaining search results based on the keywords you use to color schemes, pictures with ALT text, navigation, and specialized pages like your company’s “About Us” and blogs, it’s important to break these factors down.

Here are some critical factors that impact website traffic and conversations:

Reducing Bounce Rates

Website traffic ratesJust like the name implies, if your website doesn’t grab the attention of the browser, they will bounce off your site and find another one that does. Although user-click-outs tend to be about the lack of interest or aesthetics, most bounce rates occur due to the design of the website.

Everyone that uses the internet is a “user,” and those who visit the website or open their emails fall into this category. With that said, what do all users like? They like easy navigation without being redirected 100 times and bombarded by on-page advertisements.

Every website designer and SEO management service understands the main role of any website is to offer a good user experience. By working with a professional website designer, you can eliminate the aspects that cause bounce rates.

Website Design

One of the most important components of website design is the ease of use coupled with a clear message and navigation. It is also paramount to create conversations by retaining users or returning readers. This can promote brand awareness and the site they want to go to when they want to purchase another product or read your blogs.

website design cross-browserHere are some ways that an SEO service provider can help your website design:

  • Professional template designs that make your brand stand apart from the competition.
  • Site search bar features that make finding products and other pages easy.
  • Clear and concise layouts that are appealing and easy to see like side widgets.
  • SEO web pages because an SEO agency knows how to write SEO content.
  • Color-matched themes to your brand, making your products more memorable.
  • Clear and sharp images that include ALT text that increase your SEO initiatives.

One of the best ways to increase conversations and traffic on your website is to make it easy to use with clear information like pricing on products. You should also offer a contact page so the consumer can wither request a quote or contact you for more information about the products and services you provide.

Loading Time

If your website takes more than three seconds to load, this can lead to significant bounce rates. It’s a common factor that all users visiting websites with slow loading times will click right off and bounce to another site that does what it should. Website design services can increase your site load time, lowering bounce rates.

Further, the faster a site loads, the higher the search engines results due to the fact that search engines such as Yahoo, Bing, and Google all like content that loads fast. Therefore, giving your website a higher page ranking.

Bounce Rate Statistics

Since many things cause user bounce rates, it can be hard to determine the exact problem. This is where analysis and statistics reports from your SEO service provider come in handy. In some cases, the bounce rates may be impacted by those looking for something specific and finding it like your phone number on the home page and leaving.

Still, the bounce rate statistics can help you see why a bounce rate may be high or low and have nothing to do at all with the performance of your website. Regardless of you increase your conversation rates effective marketing action and SEO is where it all starts.

Without an effective SEO/Marketing strategy, your website will fall short of the page rankings on the major search engines. Learning how to write SEO content and enlisting the help of an SEO management company can boost your page rankings.

SEO/Marketing Campaign

blogA good SEO/marketing campaign manager will use the best SEO strategies and marketing tactics such as Facebook campaigns and other social media outlets to make your site look professional and trustworthy. It is important to show that your website is a trusted source and has the right credentials that earn your buyer’s trust.

Having a strong online presence is critical to maintaining a good business relationship with your customers, and it also helps to narrow down your target audience. Pay-per-click advertising and social media marketing are great ways to increase your website traffic and conversation rates.

SEO Web Content

Since the major search engines utilize their own algorithm to rank, crawl, and index website pages, having high-quality SEO web content on your site matters but more importantly, having it in the right places makes a huge difference in how much traffic your website receives.

Google bots will crawl your site looking for information like metatags, keywords, and ALT text as well as the quality of your hyperlinks. The bots then return with the information and use it to index or categorize each page. Then your web pages get listed on a SERP to an algorithm that ranks your site based on its performance.

Learning how to write SEO content is one of the best places to get started as even keyword placement and the number of times a keyword is used can all impact your website’s traffic and conversations. If you do not know how to effectively write SEO web content, it is best left to the experts at the website design services you choose.

Call to Action or CTAs

Plumbers Web DesignYou can have the best SEO content on your website but if you don’t have a call to action (CTA) or different varieties of inviting your guest to contact your services, you can miss out on sales and conversations. However, it’s also important not to bombard your users with CTAs as it can take away from the message you are trying to deliver.

There are many forms of a CTA with one of the most essential being your company’s phone number or having an online contact form where your customers can reach out to you with additional questions or request a quote for your products or services.

The best website design services will automatically know where to place your CTAs and get the most conversations, enhancing your SERPs while building your products and services into a sustainable brand.

SEO Blogs

SEO blogs are a great way to show your customers that your site is invested in providing further information about the products or services you are selling. You can gain website traffic and conversations by writing high-quality blogs that are relevant to your website, making you an expert on the niche that leads to more conversions.

If your website doesn’t have a blog page, it may be a good idea to have your SEO service provider create one for you. Since blogs can be SEO optimized like the rest of your site, they add value and more content to your website. In essence, the more pages your website has that are SEO optimized, the better your Google page rankings will be.

While the above factors all impact the bounce rate and performance of a website, having your website armed with an assortment of the best SEO practices and marketing strategies can and will give your site a boost in search engine rankings.

How to Get the Best Website Design Services?

Getting the best website design services could be any easier than calling the Internet Marketing Team today at 1-833-567-9600 or by filling out our online contact form for more information about increasing your website traffic and conversations. Start optimizing your website and get the results you deserve.

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