One of the most important components of any business is marketing. Knowing where to begin is challenging and difficult if a company does not know its audience or which method works best. The following 10 strategies from Phoenix SEO are proven to help a business improve its performance, retain its current customers and attract new ones.
Build an Attractive and Functional Website
Web design is not often considered a marketing approach, but it does have an impact on the time a visitor will spend on a website. The company site is where it makes a first impression and is also the center of its marketing efforts. If the page is not clear, easy to read and navigate, all the marketing strategy in the world will not matter because people will quickly leave. If design skills are lacking, it is a worthy investment to hire a professional for a modern and mobile-friendly website.
Develop Strong SEO
Strong SEO strategy is what places businesses higher in search engine results. When done correctly, the website is associated with the keywords that are relevant to the goods and services of the company. As many people choose to work with the companies they find immediately after searching, proper SEO increases the bottom line.
Offer Affiliate Programs
Offering an affiliate program encourages people to share information and help the market to grow. While an affiliate program does not work for every business, those that do utilize it will see their marketing get better without any extra effort.
Hire a Consultant
Not all business owners are experts when it comes to internet and digital marketing. Hiring a consultant or a coach helps a company understand its audience and choose the strategies that are most effective for success. A consultant is especially helpful to a small business that is just starting out and needs to focus on many different factors.
Use Email Marketing
Sending out emails is not enough. The business must also consider and build email lists that are specific to the needs of certain groups and individuals. This gives an email campaign a personal touch that is more likely to yield positive results. Email lists are developed from looking closely at the purchasing habits of the customer base.
Offer an Opt-In Email List
This approach allows a company to send out emails and newsletters to those who voluntarily sign up. It is a quick and easy connection to new and current customers.
Get the Company on the News
Hiring a public relations person helps get the word out about the business through articles, television and internet media. This will establish the company as an expert in its market and introduce to a new group of potential customers. Another idea is signing up for a service such as Help a Reporter Out, which connects a business to writers seeking sources.
Send Out Press Releases
A press release allows a company to send out information in a formal setting, providing newspapers, television, blogs and other sources of media to see the information and report on it. The business does not need to be contacted and claim a certain story or confirm facts.
Hold Giveaways and Contests
People love an opportunity to win or otherwise get something for free. By encouraging promotion from the customer base in exchange for a service or product, the company will see an increase in connections and sales.
Keep a Company Blog
Blogs are excellent for keywords and optimizing search engine strategy. It also serves as a place to share news about the company, offer advice and directly connect to customers. Any quality relationship begins on a foundation of trust, and a blog is good way to start building that. The blog should allow comments for feedback, and the business should always respond, whether the remarks are positive or negative.
When it comes to Phoenix SEO, the Internet Marketing Team is always standing by to help businesses reach their full potential. Visit the website or call 888-518-3718 for more information.