Google Ads is a robust PPC platform on the internet. With over four billion worldwide Google users, the platform holds multidimensional possibilities for brands to increase their awareness, outrank competitors, and wisely reach out to more targeted customers. A well-executed Google ads campaign is crucial to a brand’s overall bottom line.
Google ads are the prime form of online advertisements that allows brands to reach out to their targeted customers faster than it can be imagined. Moreover, it offers the perfect opportunity for companies to show their ads on the right platform, to the right people on the dot.
Keep on reading to find out what is an ideal Google ads campaign and how to start a Google Ads campaign ideally to yield the maximum advantages.
What is a Google Ads Campaign?
Google ads is the exclusive online advertising program or a robust PPC system that allows people to create campaigns to reach out to the targeted audience group. Additionally, it helps businesses to be more intentional, experiments with multiple advertisement strategies, and measure their real-time success rate.
The exclusive platform is formerly known as AdWords by Google. Initially, it started with only 350 advertisers which scaled up to 4 million at present. The variety of Google Ads campaign types allow users to create five different campaigns that entail the search network, YouTube, display network, universal apps, and shopping.
Considering the staggering number of competition, it requires intelligent work to run a successful advertisement on Google. Without choosing the ideal campaign types and leveraging the best practices, it’s not feasible to get the leads.
Read on to discover the latest tips exerted by professional Google Ads campaign managers to create a successful advertising campaign.
3 Tips for Google Ads Campaign
Google ads appear in a certain relation to specific or target keywords. Ideally, AdWords works on auction systems that take place while each keyword search is conducted by the users. Google combines the quality score of the brand along with the bids to determine the ideal ads to appear on the SERPs.
There are certain actions that increase the chances of creating a successful ad campaign. These make sure that brands maximize the benefits in exchange for the money invested as Google Ads campaign cost.
Here are three simple tips readers can use for Google Ads campaign:
Tip #1: Understand The Keyword Match-types
PPC or pay-per-click advertising is the straightforward attribution marketing channel. Hence, Google Ads heavily relies on the user’s intent through the keywords. The ads are displayed depending on the relevancy of the search term for the specific campaign. Therefore, the type of keywords, modifiers used are important for the PPC campaign.
There are four ways that brands can leverage to direct the AdWords auction system to handle the keywords in a certain way.
These four keyword matches include:
- Exact match
- Phrase match
- Broad Match
- Broad Match Modified
Each of these keyword match-types is the trade-off between cost, impression, and relevancy. If you are not sure which of these keyword match-types will produce the most effective result, consider consulting with the best Google Ads management company.
Tip #2: Optimize Your Landing Page For Conversion
The landing page message must be aligned with the advertisement message. A successful Google Ads manager drive qualified leads to the landing page, but it doesn’t make a sale unless the page is optimized. Nevertheless, it’s one of the most overlooked aspects of PPC campaigns.
An ideal Google Ads campaign example contains the best practices of keeping up the consistency between the ad copy, bidding keywords, and CTA to increase the conversion rates.
It may seem tricky at the initial stage. Yet, a properly managed Google ads campaign helps a business to increase its revenue drastically.
Tip #3: Fine-Tune Your Bids For Geotargeting
Irrespective of the business industry, there are high chances of maximizing the benefits of advertising with Google Ads by focusing on the specific targeted location. It’s crucial to analyze the source location from where the brand is drawing the majority of engagement.
Some specific local industries such as hotels, lawyers, or apartments qualify for this tip. Nonetheless, geotargeting isn’t limited to specific industries. Yet, a lot of Google ads beginners tend to forget to consider the urgency of understanding their different types of customers and other factors based on the location of their target audience.
By using geography-based modifications and optimizing PPC campaigns with a geotargeted bid typically based on weather, user needs, and seasonality, it can save a significant amount of money. It’s because it prevents AdWords from showing the ads in certain areas and increasing the chances of conversions.
What is the Google Ad Campaign Level?
Google ad campaign level allows users to set the campaign based on budget, Google network distribution, language, and more. Users can create separate ad campaigns using different levels from the Google Ads campaign login page.
Where to Get the Best Google Ads Campaign Manager?
Internet Marketing Team is the leading SEO service provider that meets every single marketing need of businesses. Their dedicated and hard-working team of Google Ads managers can provide realistic solutions to boost the PPC campaign.
If you’re wondering how to stop the Google Ads campaign, or how to boost your marketing campaign, fill our online contact form and get started today.