Teaching Old Content New Tricks What do you do with all that old content on your site? What about your evergreen assets? Do you leave your evergreen assets alone or do you try to revamp the content? After publishing, old content becomes forgotten over time. Even the most popular content will eventually fade. The content […]
Why Use Moz Metrics? PageRank has gone the way of the Dodo. In its heyday, it was a crutch for SEOs. It became an easy way of determining success and importance of a page. In the world without PageRank, what is the world to do? Luckily, Moz Metrics exists. Moz’s scoring system is, in many […]
Setting a Budget How do you construct a SEO budget without knowing projected costs? Is it even possible to calculate a return on investment with accuracy? People shop online. They watch TV shows. They even order takeout online. Consumers are spending millions of dollars online. Customers find businesses through search engine queries, yet budgeting for […]
The Benefits of “Jailed” Hosting SEOs never want to admit that their client sites could be in danger. In reality, hackers invent new ways to breakthrough safety precautions and firewalls every day. Even with the best safety precautions and technologies, hackers can still find a way through. Identifying security flaws and potential data breaches are the […]
There are numerous ways to measure SEO content performance. Google itself uses dozens of ranking signals to determine the importance and popularity of a site. In your quest to determine just how to best optimize a site for your users, you might be making a few key errors in your analysis. Looking over common data, […]
RankBrain’s AI and How it Effects SEO Artificial intelligence has come a long way from the old Sci-Fi movies. Artificial intelligence, or AI, is a complicated idea taken in by a complicated company, Google, in an attempt to make human interactions less complicated for search engines to understand. RankBrain, as far as we know, is […]
If there is a system, there will always be someone looking for a shortcut. It’s second nature to many people, and the Internet is their playground. Since Google first announced the now defunct PageRank years ago, people have sought ways to make their success online in any way they can. Generally, there are two ways […]
Links, links, and more links. They are so important to SEO success and the bread and butter of the SEO business. The more pages linking to your site, the more important you seem to Google. The biggest question that SEO specialists get is when. When will it happen? When will I see results? When can […]
More updates and more changes. It begs the question of what came first – the Google update or the change in human online behavior? Many SEO researchers and experts have found that people are beginning to interact differently online. So which one came first? Most likely, it was behavioral changes. Voice Search Patterns Google’s standard […]
Ding. Dong. PageRank is dead! On April 15th, Google finally pulled the plug on PageRank. PageRank was the grandfather of all SEO metrics. Now, it is gone, leaving domain managers and SEOs questioning how that will affect them. In the beginning, PageRank was often seen as the end all, be all of SEO effectiveness and […]
There is a lot of talk going around about whether search engine optimization (SEO) is something that anyone can do. While it is true that anyone can learn it, not everyone can understand it well enough to be effective. That may sound like a sell, but trust us – it is not. We want to […]
New changes to mobile friendly SEO may finally bring a much needed upgrade to Google’s mobile algorithm. In May 2015, Google announced plans to integrate mobile friendliness as one of their many ranking signals. In response, websites leapt into action to adapt their sites to be more mobile friendly in order to meet the April […]
RankBrain. Like everything else in the ‘Googleverse’, the name of the project is about the only thing that Google is willing to be explicit about. What we do know is that on October 26, 2015, Google announced their plan for the future. I like to think that Google essentially sat down and posited the question, […]
The easiest way to get a jumpstart on your SEO is to plan ahead. Many website creators launch the website first and implement SEO practices later. Will that theory work? Sure, but it will take longer than necessary. If you could achieve SEO success without waiting nearly as long, wouldn’t you go for it? There […]
Internet Marketing Team predicted the downfall of Google’s PageRank years ago, and now it is finally happening. Google has recently announced that PageRank, the grandfather of all SEO metrics, will no longer be visible to the public. This change comes at the heels of a stagnated PageRank system. Google slowed down the amount of updates […]
It’s Been Years – Have We Figured Out the Internet Yet? We already know that Google is more judgmental than the Great Aunt at a family gathering – and it is not just Google. Search engines and web browsers process information to understand how users behave. The process of identifying user behaviors is multifaceted and developing […]
Google has unveiled their newest change to their interface after testing out the changes for weeks. The billion dollar company announced on February 20 that they will no longer feature paid-for advertisements on the right side of the page. The search engine results page or SERPs will still appear the same except that the advertisements […]
Only one out of every five people are reading your full online content. Yes, you read that correctly. People always complain that today’s population has a low attention span. Now, we have some proof. Recently, Dan Petrovic surveyed 500 people. Only 16% of those people read the entire article. That number is terrifying in an […]
When it comes to Google’s algorithms for their search engine there’s a definite air of secrecy. The elephant in the room includes Google’s newest announcement regarding their algorithm. Google Panda, an algorithm designed specifically to combat the growing spam concern online, will now be part of their “core algorithm”. Google insists that nothing will change […]
At the start of 2016, Google surprised website owners with new updates to their Panda algorithm. Normally, Google is exceptionally secretive about changes made to their algorithms to prevent spammers from tricking the search engine. The recent comments have allowed webmasters to gain better insight into the way the search engines are structured. Focus on Quality […]
Content marketing is a strategic approach used by businesses to gain customers and sell products through digital channels. These channels include social media sites such as Facebook and Twitter, search engine optimization via a company’s website, and email marketing. Content can be anything from white papers and articles to blog posts and tweets. Content marketing […]
Online marketing strategies have changed drastically in the last couple of years. As a technology-driven sector, changes are expected, and being prepared for these changes can mean the difference between survival and extinction. We have listed our major predictions for the year, some of which may have a profound impact on your operational strategies. 1. […]
The beginning of a new year means it’s time for predictions about everything from who will win the 2016 election to which movie will take home a coveted Oscar. Over at Moz.com, blogger Rand Fishkin has once again compiled a list of his top ten predictions for SEO and web marketing in 2016. Here, we’ll […]
It was only a few years ago when improving your website ranking meant acquiring absolutely as many backlinks as you could. The more backlinks you had, the better your reputation with Google, and the more likely you were to rank favorably in the search engine results. Thanks to too many people trying to game the […]
If you have spent any time creating online content, you know the importance of SEO services for the web. Not only does having your articles optimized and indexed help your current customers and clients find your website, but it helps draw in new readers as well. Unfortunately most app owners haven’t been able to take […]
