Facebook is undisputedly one of the most powerful marketing tools in the modern digital space. Currently, over 86% of US marketers use Facebook to push their content. Furthermore, about 80 million small businesses globally rely on Facebook to market their products and services. In a nutshell, Facebook is the lifeline of most small businesses, as you may already know. However, the elephant in the room becomes how to use Facebook effectively.
While it is a fact that most people find clients using Facebook, there is a large number of marketers who find it hard to crack the Facebook platform. Although finding success on Facebook has become a bit elusive in the recent past, this platform still has excellent potential. For this reason, you need to use the right tricks to get the attention of your target audience.
Here are five tips that can help you succeed in your Facebook marketing campaigns in 2020:
1. Live Video Outperforms Pre-Recorded Videos
Video marketing has always been a powerful tool. However, Facebook and other social media sites have made video marketing more effective and more comfortable to achieve. While most businesses use video on Facebook, only a few companies get the desired interactions. If you have been using traditional prerecorded video, it is time to shift to the more effective live video.
Since the introduction of Facebook Live, more businesses have been moving to live video. Research shows that Facebook Live videos attract six times more interactions than traditional videos. In other words, if you are using Facebook Live, you are six times likely to get customer feedback as opposed to using prerecorded videos. The same research also shows that most Facebook users are likely to view a live video than a pre-recorded video. While using video marketing is the way to go for all marketers, how you use your video matters.
You can also attract more Facebook users by holding live broadcasts once every week. If you have offers to give out to your loyal customers, you are more apt to attract more users by holding a live broadcast than uploading a prerecorded video.
2. Encourage User-Generated Content
Besides Live video marketing, user-generated content attracts more customers than brand-generated content. The psychology behind this approach is elementary; if you are the one posting the content, it will be interpreted as marketing. On the contrary, if the content is uploaded by an independent product user, it is interpreted as a personal opinion.
The more people post about your products, the more other users get interested in purchasing your products. While user-generated content will give you a lot of traffic and sales, it is not the easiest trick in the basket. You will need a lot of time to develop a community of users.
You could start by encouraging SEO Facebook efforts those who purchase to generate content about your products and give out discounts for every person that posts positive content about your products on Facebook. This way, you create a community of users that can help promote your content.
3. Communicate Through Messaging Apps Such as Facebook Messenger
Social media are phasing out the traditional approach to business client communication. The fact that you are marketing your content on social media means that you should be social. Most people who interact with businesses online are less formal. Instead of using regular emails for communication, you can benefit more if you use messaging apps such as Facebook Messenger, WhatsApp, or Telegram. Research shows that 45.8% of Facebook users prefer communicating with brands over messaging apps.
In this case, the most straightforward app to use for most Facebook users would be Facebook Messenger. At the same time, how fast you reply to customer messages also matters to the users.
4. Chatbot and Automation
As mentioned above, most Facebook users prefer using messaging apps for communication. This means that customers also prefer quick responses. Research shows that 82% of Facebook users say that they prefer a brand that responds immediately. If you take too long to respond to your customers, the chances are that they will contact another brand and get a response in the preferred time.
For this reason, most businesses have switched to automation through the use of chatbots. The integration of AI-powered chatbots makes it easier for brands to respond to customer questions and provide solutions immediately. Up to 80% of customer questions can be resolved by chatbots successfully. This is the reason why most companies are shifting to automation and chatbots.
5. Customized and Personalized Customer Service
While it is possible to use chatbots to respond to customer needs, modern Facebook users are individuals who want to get personalized attention. According to recent research, 80% of customers will buy from a brand that offers customized services. This is the reason why those who use chatbots must invest in AI.
There are plenty of systems that can learn the needs of customers and offer more personalized responses. Personalization of a message can be as simple as addressing the customer by their name instead of sending out a general statement. Try addressing customers by mentioning their names, referring to previous conversations, or saying their specific location.
In the End
While Facebook marketing in 2020 is still an essential tool that can help you push your content, how you use it matters. You must first consider all your customers’ personal needs and pick a marketing method that attracts their attention. In the end, you can find success in your FB marketing campaigns.
